iWorld
Future Today launches on Cox TV platforms
MUMBAI: OTT publishing platform Future Today has announced a new distribution deal with the recent launch of Fawesome, HappyKids and FilmRise channels on Cox Contour TV and Contour Stream Player. The new agreement enables customers to discover and watch Future Today's premium content, which includes over 60,000 video assets across these three channels, featuring popular movies, TV shows and kids programming available from major studios and media companies.
The distribution expansion on Cox platforms is an important piece of the Future Today's vast expansion, which is underway. Cox Communications, private telecom company in America, serves six million homes and businesses across 18 states.
Future Today continues to grow at a rapid pace, with April bringing the best performance of its channels in company history – users are up over 125 per cent YOY and streaming hours are up over 100 per cent YOY. Similar to other streaming services, Future Today is also seeing a spike in consumption with viewership up nearly 30 per cent since the beginning of the pandemic.
"We are pleased to be offering Cox customers all of our channels through Contour TV and Contour Stream Player," said Future Today COO-co-founder Vikrant Mathur. "In these trying times with families sheltering at home, the family and entertainment channels will be particularly compelling to viewers and are watched more than any other channels in their class across our platform."
Future Today's agreement with Cox marks its second PayTV deal. Future Today has also recently announced a carriage agreement with Comcast and branded entertainment channels with companies such as Lego, Adventure 2 Learning, and others. Future Today programming is currently available on every major streaming platform, including Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xbox, iOS and Android.
Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape. The Company's cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days.
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
