iWorld
Future Today launches on Cox TV platforms
MUMBAI: OTT publishing platform Future Today has announced a new distribution deal with the recent launch of Fawesome, HappyKids and FilmRise channels on Cox Contour TV and Contour Stream Player. The new agreement enables customers to discover and watch Future Today's premium content, which includes over 60,000 video assets across these three channels, featuring popular movies, TV shows and kids programming available from major studios and media companies.
The distribution expansion on Cox platforms is an important piece of the Future Today's vast expansion, which is underway. Cox Communications, private telecom company in America, serves six million homes and businesses across 18 states.
Future Today continues to grow at a rapid pace, with April bringing the best performance of its channels in company history – users are up over 125 per cent YOY and streaming hours are up over 100 per cent YOY. Similar to other streaming services, Future Today is also seeing a spike in consumption with viewership up nearly 30 per cent since the beginning of the pandemic.
"We are pleased to be offering Cox customers all of our channels through Contour TV and Contour Stream Player," said Future Today COO-co-founder Vikrant Mathur. "In these trying times with families sheltering at home, the family and entertainment channels will be particularly compelling to viewers and are watched more than any other channels in their class across our platform."
Future Today's agreement with Cox marks its second PayTV deal. Future Today has also recently announced a carriage agreement with Comcast and branded entertainment channels with companies such as Lego, Adventure 2 Learning, and others. Future Today programming is currently available on every major streaming platform, including Roku, Amazon Fire TV, Apple, LG, Samsung, Vizio, Xbox, iOS and Android.
Established in 2006, Future Today, Inc. is a pioneer and leader in the OTT media and technology landscape. The Company's cloud-based technology platform manages OTT services for more than 350 content owners, producers, distributors and major media companies helping them launch and monetize complex Connected TV channels across devices in a matter of days.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
