Ad Campaigns
Arkade Developers launches #FamilyFirst campaign
Mumbai: Arkade Group, a real estate developer in Mumbai, has unveiled its latest campaign titled “Family First.” Rooted in their core values, this campaign seeks to highlight the profound inspiration families have provided to Arkade over the years. Since 1986, the company has consistently strived to create landmarks that foster the growth and prosperity of families.
The philosophy of “Family First” stems from the fundamental values that form the bedrock of a family and its unity. Through this campaign, Arkade places utmost importance on nurturing care, affection, bonding, happiness, and trust among its esteemed customer base of over 5000 individuals.
Conceptualized by Arkade, #FamilyFirst is a comprehensive campaign spanning radio, OOH, digital, among other platforms. Within the campaign, the brand has adopted an innovative approach by utilizing CGI to promote #FamilyFirst. The CGI video showcases the numeric ‘1’ prominently displayed in strategic city locations, symbolizing Arkade’s leadership and commitment to family values.
“Through this campaign, we aim to inspire not only the people of Mumbai but also our esteemed clients, partners, bankers, architects, and most importantly, all our dedicated team members to wholeheartedly embrace a ‘Family First’ approach. We recognize that while the world around us may undergo constant change, the fundamental elements of warmth, love, and family remain timeless. It is with this understanding that we remain steadfast in our commitment to prioritizing families and ensuring that every Arkade project embodies a joyful and serene living space. This campaign is a heartfelt tribute to Arkade’s philosophy- Family First. We firmly believe in creating ‘Happy Spaces for Happy Faces’ that resonate with the desires and aspirations of every family member. This dedication has been instrumental in our remarkable growth over the past 38 years,” expressed Arkade Group CMD Amit Jain.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
