Film Production
Film, TV directors’ association requests Maharashtra govt for changes in shooting guidelines
MUMBAI: The Indian Film & Television Directors’ Association (IFTDA) has sent a letter to the Maharashtra government seeking the removal of certain clauses in the guidelines for resuming shooting of films, OTT shows, and television serials as they are difficult to be adhered to. Chief minister Uddhav Thackeray recently permitted the Federation of Western India Cine Employees (FWICE) to resume shooting only if these guidelines and SOPs are followed strictly.
IFTDA president Ashoke Pandit wrote, “We are glad to note that each and every point that we had presented and discussed in the above meeting has been considered and implemented in the GR released by the government. All the clauses that are mentioned in the GR are in line with the requirements raised by the stakeholders of the Industry. However, we would like to request you to please revisit two clauses mentioned in the GR.”
One major concern is that any person above 65 years of age will not be allowed to work on the set. This category includes prominent actors like Amitabh Bachchan, Anupam Kher, Paresh Rawal, Annu Kapoor, Naseeruddin Shah, Dharmendra, Shakti Kapoor, Mithun Chakraborty, Pankaj Kapur, Jackie Shroff, Danny Denzongpa, Dalip Tahil, Tinnu Anand, Rakesh Bedi, Kabir Bedi and others. It also has legendary directors, filmmakers and writers like Anil Sharma, David Dhawan, Subhash Ghai, Shyam Benegal, Mani Ratnam and Prakash Jha.
According to Pandit, this clause is impractical since it would restrict some of the great luminaries of the industry.
Another major concern highlighted by Pandit is the availability of doctors and nurses stationed at each shooting premises.
The letter notes that Maharashtra is already facing issues due to non-availability of the doctors and nurses to cope with the increased number of patients from the Covid2019 pandemic and therefore it is not practical to have a doctor and nurse to be stationed at each shooting premise.
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Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
