MAM
Actimedia PR & Digital launches new vertical ~ActiMedia Earth
Two-decade old PR and brand communications company Actimedia|PR & Digital, is launching a new vertical ‘ActiMedia Earth’ offering brand building, PR and digital expertise at highly competitive rates to environmental conscious corporates, NGOs and organisations dedicated to sustainability.
Green warriors who fight all odds to innovate and come up with pioneering ideas to save Planet earth, often find themselves going unsung. Actimedia Earth will help amplify the exemplary work of these warriors who tirelessly empower marginalized communities, create water-smart products, rethink plastic packaging and create ocean-safe detergents and other environment-friendly products and services. ActiMedia Earth will offer a 360-degree communication support to such eco/humanity warriors.
“Sustainable fashion, human rights, propagating the #VocalForLocal mantra or clean drinking water for all are causes that need a passionate team that believes in them and is willing to go the extra mile to get these voices heard by a larger national and global audience. Our team has its heart in the right place. Through Actimedia Earth, we want to be the most trusted communications advisor protecting, preserving and promoting human rights, organic products and services or locally sourced and curated small businesses. Our vision is to support those fighting for Human Rights and Earth Rights. We invite requests from any such responsible brands, organizations or NGOs who are helping build a better planet,” said Amitabh Saksena, Director, ActiMedia PR & Digital.
Over the last 22 years, ActiMedia PR & Digital has closely associated with various causes be it for Avon Justice League against domestic violence; launching Puma’s first sustainable retail store; empowering the LGBTQIA+ community by publicizing South Asia’s largest Queer Film Festival – Kashish or the nation-wide campaign for better legislation in rape cases through the Dignity March. ActiMedia Earth is the ultimate brand solution division for products and services aimed towards safeguarding Planet Earth and its inhabitants.
ActiMedia PR & Digital’s extensive experience spans Corporate & Lifestyle PR and managing communications for an array of national and International brands like Forevermark, Diamonds Switzerland Tourism, Endemol Shine, London & Partners, LimeRoad & Metro Brands amongst several others.
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Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
