MAM
Fevicol sends the people of India a message for Unlock1
Mumbai: As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India. This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters.
This message specifically states that while the battlefield and war remain the same, the strategy must change. Until now we fought this battle while locked in, now we move out of our homes, and continue fighting. We have to live, move ahead and not cave in. To fight this war, we need to stay alive.
Fevicol requests India to fight the Corona Virus with even more vim and vigour and in the right spirit.
Vivek Sharma, Chief Marketing Officer, Pidilite Industries Ltd: “In these trying times, this positive and uplifting message from Fevicol on ‘Unlock1’ is a great morale booster to all – consumers as well as our sales colleagues, end-users, dealers and distributor partners.”
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याद रहे, चेहरे पर मास्क और दो गज़ की दूरी, पहले से ज़्यादा अब और है ज़रूरी#Fevicol #MazbootJod pic.twitter.com/RSh5FWdlTW
— Fevicol (@StuckByFevicol) June 3, 2020
Written and voiced by Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy, this is one more initiative from Ogilvy to help combat the pandemic.
MAM
Raymond Lifestyle appoints Kalpana Singh as CMO
20-year HUL veteran to lead marketing and brand growth from 5 March 2026.
MUMBAI: Raymond Lifestyle just stitched a marketing masterstroke because when your profits are feeling the pinch, you bring in someone who knows how to make brands irresistible. Raymond Lifestyle Limited has appointed Kalpana Singh as chief marketing officer (CMO), effective 5 March 2026. She will report to the CEO and join the senior management team, leading marketing strategy, brand development and customer engagement across the company’s fashion and lifestyle portfolio.
Singh brings 20 years of experience in brand building, consumer insights and category strategy, largely from Hindustan Unilever Limited (HUL). Most recently she served as marketing director at HUL, driving integrated campaigns to strengthen brand positioning and customer engagement. Her earlier roles at HUL included Personal Care Business Group Director for the Middle East, Turkey and North Africa region, and Brand Development Director for the Middle East, North Africa, Russia and Turkey. She holds a Master of Arts in Sociology from Jawaharlal Nehru University.
The appointment arrives as Raymond Lifestyle navigates a challenging quarter. Consolidated net profit fell 33 per cent year-on-year to Rs 42.86 crore in Q3 FY26 (from Rs 64 crore in Q3 FY25) and dropped 44 per cent sequentially from Rs 75 crore in Q2 FY26. The company cited headwinds in its international business, particularly garmenting and B2B exports, due to higher US tariffs causing deferred orders and margin pressure.
The company is focusing on brand repositioning, innovation in marketing and deeper consumer connections to support growth in India’s fashion and lifestyle market.
In an industry where every thread counts, Raymond Lifestyle isn’t just adding a CMO, it’s weaving fresh vision into the fabric, hoping the right marketing stitch turns the tide one campaign at a time.
