Brands
Fraazo partners with Swiggy, Zomato, Dunzo
MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown, Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. Fraazo has partnered with leading hyperlocal platforms viz. Swiggy, Zomato, and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to every household.
The Covid2019 pandemic has struck fear in the heart of people who are wary of venturing out of their homes. There has been an overall increase in customer demand for online delivery of groceries and essentials, and Fraazo has launched innovative service models with a focus on hygienic and quality foods while performing contactless delivery across societies. The brand is currently witnessing heightened interest for their services from people in areas like Powai, Chandivali, Andheri (West), and Andheri (East) in Mumbai and Margarpatta, Hinjewadi, and Vishal Nagar in Pune. With its teams burning the midnight oil to provide express delivery of quality fresh vegetables and fruits. Fraazo stands apart from the competition.
Fraazo sources farm-fresh vegetables and fruits directly from over 500 farmers bypassing the traditional chain to minimize handling helping maintain quality and hygiene, and with their pocket-friendly prices and customer convenience boosting sales significantly over the last two months. The pandemic has helped Fraazo accelerate their offerings at a faster pace from the 200 orders per day earlier to almost 1,500 orders a day.
Fraazo co-founder and CEO Atul Kumar said, “In such unprecedented times, we are striving to ensure continuity in the supply of hygienic and fresh quality of fruits and vegetables to our consumers. In our efforts to ensure the same, we have partnered with Hyperlocal platforms for smooth, and safe delivery of our products across major cities in Maharashtra, providing accessibility and convenience to our consumers.”
Kumar further added, “We are highly obliged to our customers for their trust in our services and we’re focused on ensuring safety measures as our top priority for both our employees and the consumers during this pandemic. We also want to appreciate our Hyperlocal partners for standing up for the citizens in this situation. Seeing the current situation, we all need to work together to help our country fight with the pandemic.”
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
