Brands
“We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala
Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.
Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.
To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.
Edited Excerpts:
On Lavie Luxe’s venture into the perfume category
The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.
On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market
Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.
On Lavie Luxe ensuring the quality and safety of its perfumes
Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.
On customer expectations from Lavie Luxe in the future
Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.
On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy
The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
