Brands
Lavie Luxe expands into the luxury perfume market
Mumbai: Lavie Luxe, renowned for its high-end, premium-quality products, has announced the launch of its new category of perfumes. This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.
Key information:
Price:
● A single bottle of 100ml – Rs 1999/-
● Gift Set – Rs 1999/-
Availability: You can find Lavie Luxe perfumes on the online website of Lavieworld.com, Lavie retail outlets nationwide and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira.
Warranty: Each Lavie Luxe perfume has an expiry date of three years from the date of packaging.
The new perfume line features four enchanting Eau de Parfum (EDP) fragrances:
1. Lush: A floral and fruity blend with top notes of pear, heart notes of jasmine, and base notes of vanilla.
2. Lily: A floral and spice combination with top notes of lily, heart notes of rose, and base notes of pink pepper spice.
3. Lagoon: An aquatic and woody scent with top notes of mandarin orange, heart notes of lavender, and base notes of patchouli.
4. Love: A citrusy and woody fragrance with top notes of bergamot, heart notes of patchouli, and base notes of woody elements.
These fragrances cater to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18 per cent fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly. In line with Lavie Luxe’s commitment to premium quality, the new perfumes have undergone rigorous dermatological and allergen testing to ensure they are safe for all skin types. This dedication to excellence aligns seamlessly with the brand’s reputation for delivering high-end, elegant products that set industry standards.
“We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Lavie Luxe CEO Ayush Tainwala.
This strategic move aligns with parent company Bagzone Lifestyle Pvt Ltd’s growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship. Furthermore, the parent company will continue to explore new avenues and expand its luxurious offerings.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
