Brands
Lux Toilet Soap secures top spot in BARC week 24 ratings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 June and 19 June 2020, respectively.
The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.
Top Advertisers:
Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd picked the top two spots with 265729 and 89168 insertions, respectively.
The following spot was acquired by Brooke Bond Lipton India Ltd and Procter & Gamble Home Products. They recorded 43610 and 39154 ad insertions, respectively.
ITC Ltd acquired the fifth spot with 33042 as insertions on TV.
Other top brands in pecking order were as follows:Procter & Gamble, WIPRO Ltd, Godrej Consumer Products Ltd, Cadburys India Ltd, and Colgate Palmolive India, respectively.
Top Brands:
Lux Toilet Soap became the top brand in BARC week 24 rankings as it recorded 21856 insertions on TV. It was followed by Dettol Toilet Soaps (15461) and Myntra.com (14453).
The fourth and fifth sport were acquired by Horlicks and Ariel with 14009 and 13802 insertions, respectively.
Other top brands in the pecking order are as follows: Sunsilk Black Shine, Close Up Ever Fresh, Amazon.in, Surf Excel Easy Wash, and Clinic Plus Shampoo, respectively.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
