iWorld
Lionsgate Play partners with Ncell in Nepal for Biz Sadhain ONÚ customers
Mumbai: Ncell in line with its commitment to Sadhain ON has partnered with Lionsgate Play, a premium streaming service from Lionsgate India and Starz, to offer Biz Sadhain ON users quality content that is second to none. Lionsgate Play features a library of premium content, binge-worthy franchises, and premieres.
This partnership aims to enhance the experience of customers subscribing to Biz Sadhain ON by providing bundled subscription offers and exclusive content for better customer engagement and satisfaction. Customers who have already accessed this platform since the launch of Biz Sadhain ON have expressed excitement about the platform and its rich content library.
Every Ncell customer buying Biz Sadhain ON plans above Rs 499 is eligible to enjoy Lionsgate’s bold, inclusive, provocative, empowering, and engaging content. Additionally, Biz Sadhain ON users receive subscription-free access to the Mero Lagani App, which tracks share profit and loss.
“We are thrilled to introduce Lionsgate Play to Nepal with Ncell, offering viewers a world-class streaming experience,” said Lionsgate Play, Asia president Rohit Jain. “With our vast library of content, including critically acclaimed movies and series, we are confident that Lionsgate Play will become the go-to destination for entertainment lovers across the country.”
Lionsgate Play offers a diverse range of content across various genres, catering to different tastes and preferences. The platform features a wide selection of content, including Hollywood blockbuster movies, TV shows, original content under the Lionsgate banner, documentaries, kids and family content, and international films and series that appeal to global audiences.
“Lionsgate Play is a very exclusive offer for our Biz Sadhain ON customers. This is the ticket that ensures special access to the vast content library of Lionsgate, one of the world’s leading standalone, pure-play, publicly traded content companies,” said Ncell chief commercial officer Umair Mohsin. “So far, we have received overwhelmingly positive feedback since Lionsgate Play became accessible in Nepal for our Biz Sadhain ON customers, as our streaming partner.”
To access Lionsgate Play, customers can quickly upgrade their plans to Biz Sadhain ON by dialling *123# or visiting the Ncell App. The Lionsgate Play app can be downloaded from the Google Play Store, Apple App Store, and Amazon Firestick.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
