Middleware
Ipsos India launches digital platform; research tool ‘Fast Facts’
KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect. Interestingly, the platform will be providing clients with online cutting edge research tools which will be nimble, fast paced and will provide them with timely, expertise-based outputs, to aid in their decision making.
As part of the launch of the Ipsos Digital platform, Ipsos India has also announced the launch of its first online research offering of Fast Facts – a fully automated, DIY, AI-supported express tool to cater to clients’ quick research and advisory needs.
Ipsos India CEO Amit Adarkar is highly bullish on the foray. “Clients are on the rebound and are hard-pressed for time to conduct market research;Ipsos Digital provides them a combination of an AI platform based, end-to-end automated online data collection, analysis & dashboarding system with best professional expertise from Ipsos–the world’s most innovative market research organization (GRIT 2020). Ipsos Digital crunches the entire process to 24-48 hours, facilitating agile research.We are committed to bringing multiple products via Ipsos Digital platform to India, where traditional face-to-face data collection accounted for 95% of how market research was done in India, before the pandemic.And I’m pleased to announce the launch of our first digital tool of Fast Facts, which is extensively being used by Ipsos clients across geographies and we are now making it accessible to our clients in India," he said.
Conventional face-to-face research continues to be our mainstay, but we are looking forward to transforming the industry by bringing in cutting edge technology to our clients," clarified Adarkar.
Vincy Jathanna, who will be championing Fast Facts for India sees this as a great supplement to conventional face-to-face research, especially for those clients who do not have time on their hands for a full blown consumer study taking weeks to complete.
“Ipsos Digital, the AI supported market research platform is user friendly and gives power in the hands of clients to utilise the Fast Facts tool to carry out market research studies in a jiffy. And clients can choose between DIY OR Researcher Assisted Modules depending upon whether they want a quick ad hoc study or a detailed customized one, seeking answers to some of the key attributes. Clients design their own questionnaires using AI, choose from a pre-loaded list of categories and they even pay online, so all the processes are streamlined with no human interface or with Ipsos expert assistance, on demand or from regular client facing teams,” Fast Facts, Ipsos India Fast Facts observer and champion, executive director Vincy Jathanna said
“Quick turnaround research, DIY or with Ipsos assistance and professional expertise built into the platform at mere clicks, are some of the USPs of this offering. It is a gamechanger and is meant to step up in assisting clients with their go-to-market strategies riding on Ipsos’ four principles of speed, security, substance and simplicity,” added Adarkar.
DENVER: Media’s pipes just got a jolt. In a move that could reorder the streaming-infrastructure universe, Mediakind has struck a $145m deal to snap up Harmonic’s video business — a mash-up designed to create the world’s No 1 independent, full-stack streaming-infrastructure player. Consider it the tech equivalent of fusing two high-definition galaxies.
Announced in Denver on 8 December, the agreement will be signed immediately after Harmonic completes its French works-council formalities, with closing slated for the first half of 2026, subject to regulatory nods.
The tie-up stitches together two long-time video-engineering stalwarts into what they claim will be a world-class SaaS streaming engine. The combined outfit expects more than $100m in annual recurring revenue, over $150m from appliance sales, and a laser focus on video — a rarity in a market increasingly swallowed by generalist cloud giants.
Beyond revenue arithmetic, the union promises sturdier financial and operational footing, giving jittery broadcasters a partner less likely to buffer mid-scene. By blending engineering teams, R&D hubs and road maps, Mediakind says it will push out next-gen features at a sprint rather than a shuffle — and keep its cloud-neutral stance intact across both cloud and appliance estates.
Mediakind chief executive Allen Broome called the deal “a meaningful step forward”, adding that the enlarged firm would deliver “enhanced product solutions” and accelerate innovation across its expanded portfolio. The combined entity, he said, would be “the leading independent streaming-infrastructure company”, giving customers a sturdier backline to power the future of video.
For Harmonic, the move lets it ditch the drama and tighten the shot on its broadband segment. Its chief executive, Nimrod Ben-Natan, said the transaction would, if completed, “advance the growth strategies of both companies” while landing its Video Business in a home committed to the next era of video delivery.
Davis Polk & Wardwell and Moelis are advising Mediakind, while Harmonic is flanked by Wilson Sonsini and Jefferies.
If all goes to plan, 2026 could see a newly muscled Mediakind-Harmonic hybrid stepping into the spotlight — a streaming-infra champion hoping to make buffering a relic and turn the industry’s next chapter into must-watch television.
