MAM
Konica Minolta’s new OOH campaign conceived by Option Designs
NEW DELHI: Option Designs has curated an OOH campaign for Konica Minolta in its endeavour of taking the world of Workplace Solutions to a new high with its newly-launched product, bizhub C250i, introducing new-age workspace solutions.
With corporate offices being the target audience, the campaign was carried out across the Delhi-NCR region with out-of-home (OOH) advertising, where branded hoardings were placed at prominent locations.
Through the campaign, it wanted to highlight the message ‘Simplified workflow for smart workplaces’ in order to leverage the individuals in attaining utmost productivity against the complex work processes in the most seamless manner.
The campaign highlights Konica Minolta’s solutions as a catalyst in the digital transformation of the modern workplaces, making them smarter than ever before.
The latest OOH campaign is an extension of Konica Minolta’s ‘RETHINK’ campaign launched recently. With the aims to challenge the existing status quo at organisations and find new solutions to grow, the campaign is about creating insightful solutions that make businesses better today and ready for the future, giving them more freedom and flexibility.
The communication introduces the bizhub C250i as an effective workplace solution that helps create new possibilities and new horizons for businesses while not leaving out on other essential salient features such as data security and easy accessibility in addition to product printing.
“With our latest product launch, we have introduced a redesigned user interface to empower workspaces with intuitive operations and ease of use. Rethinking sustainability and a smarter future, we introduced a product that consumes less power and gives higher data security, adding to the productivity of smart workplaces. With this campaign, we are focusing on how our future-ready solutions will make businesses smarter, faster and better,” Konica Minolta Business Solutions India Pvt Ltd deputy general manager Sanjay Monga said.
Option Designs co-founder Anurag Mehta said, “We tried to stick to the most important talk point of the campaign, i.e., the way Konica Minolta simplifies every job and empowers office spaces with its high-end tech and user-friendly products. With this campaign, we intend to grab the attention of corporate offices and introduce the product as an essential addition to keep pace with the era of digital transformation.”
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
