MAM
Blinkit goes big or goes home, paints Karnataka towns red with OOH campaign
MUMBAI: Have you ever walked down your street and thought, “If only instant delivery services knew I existed!”? Well, Blinkit just heard your existential crisis loud and clear. Known for its rocket-speed expansion, Blinkit now takes over not just your screens but your streets, launching a splashy, eye-catching OOH (out-of-home) campaign across six cities in Karnataka—Tumakuru, Shivamogga, Hubli, Gulbarga, Bidar, and Bellary. Talk about making a statement; these guys aren’t blinking anytime soon.
Executed by The Local Talk—a new-age advertising guru—this ambitious campaign ensures Blinkit is impossible to miss. Strategic placements in prime locations mean the brand is quite literally in your face, no matter where you turn. Subtlety? Never heard of her.
The Local Talk director Anil Soni clearly gets the memo, “OOH advertising plays a crucial role in helping brands like Blinkit establish a strong presence in tier-2 and tier-3 cities. Our team is dedicated to delivering high-impact campaigns that drive both awareness and engagement.” Translation? Expect Blinkit billboards to be your new local landmarks.
Why such a bold move? Blinkit is committed to conquering markets beyond the metros. Smaller cities are getting their moment in the spotlight (and a whole lot of billboards) as the company aims to democratise instant delivery. After all, who said fast service should be a big-city privilege?
So the next time you’re wandering about town, don’t be surprised if Blinkit’s OOH campaign stares back at you—bold, bright, and as unavoidable as your next online shopping spree.
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
