e-commerce
Adbuffs dwells on unlocking customer acquisition in DTC eCommerce at Shiprocket’s SHIVIR event
Mumbai: Adbuffs has achieved tremendous response from the community of DTC brands at SHIVIR, Shiprocket’s event that connected a multitude of brand owners and BSP within the DTC eCommerce landscape.
As the key highlight of the event, Adbuffs’ founders – Ramashish Bhowmik and Abhishek Maity led the Masterclass with their deep expertise and insights on the burgeoning eCommerce landscape. The masterclass was followed by a series of sessions on generating 50-100 creatives per week per brand with speed and scale and unlocking precision in customer acquisition to boost profitability and retention.
Talking about the masterclass, Ramasish Bhowmik, Co-Founder of Adbuffs said, “As a DTC-focused marketing agency, we have been committed to deliver unmatched results for e-commerce brands. With the average person being exposed to 5000 ads per day, it becomes more challenging than ever for brands to grasp user attention, thereby making this masterclass a strategic imperative. With an emphasis on building impactful customer acquisition strategy, we are proud to help DTC brands increase revenue, conversions, and loyalty.”
Commenting on this incredible opportunity, Adbuffs media buying manager Saijal Jain said, “ This event marks a significant milestone in our journey as we continue to make strides in supercharging growth for DTC ecommerce brands. With the opportunity to engage in conversations, and stirring inspiring interactions, we are looking forward to the incredible growth and possibilities brought forth by SHIVIR, Shiprocket’s flagship event
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
