iWorld
Discovery Plus celebrates 15 Aug with new episodes of ‘Tales of Valour’
MUMBAI: Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August. Beyond Tales of Valour, another series which will enthrall audiences seeking investigation led content is ‘Autopsy: The Last Hours Of…’ which will explain what killed some of the most famous celebrities including the likes of Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith. While, Planet Child, a three-part series, delves into the way children experience life exploring areas such as risk-taking, independence, morality, and gender awareness.
Independence day special
The line-up includes documentaries such as ‘India’s Paratroopers – Earning the Badge’, ‘Revealed: LOC’,’ Battle Ops’, ‘Revealed: National Defence Academy’, ‘Revealed Siachen’, ‘1965: India’s Battles and Heroes’ and Breaking Point franchise on Air Force Academy, Indian Submariners, High Altitude Warfare School, Women Fighter Pilots and Commando School Belgaum.
The OTT platform will add new episodes of Tales of Valour this August focusing on
· Battle of Namka Chu releasing on August 05- During the Indo-Sino war of 1962, the Indian army fought in unfamiliar terrain. Celebrate the sacrifice of Subedar Dashrath Singh who lived to tell his tale of valour.
· Battle of Rezang la releasing on August 10 – The battle of Rezang La in 1962 was one of the toughest battles fought in the highest of mountains. Rezang La was the last stand of the C Company of 13 Kumaon, during the Sino-Indo War in 1962 where only about 120 Indian soldiers went up against Chinese troops.
· Battle of Longewala releasing on August 15 – The Battle of Longewala was fought during the Indo-Pakistani War of 1971. Major Kuldip Singh Chandpuri and his brave band of soldiers led the defence at the Indian border post of Longewala, against the Pakistani forces.
· Battle of Asal Uttar releasing on August 24 – The Battle of Asal Uttar was one of the largest tank battles fought during the Indo-Pak War of 1965.
· Battle of Haji Pur and Dograi releasing on August 31- In the second Indo-Pak war, India launched many aggressive operations to push the enemy out. The courageous capture of Haji Pir Pass and Battle of Dograi were part of it.
Other highlight shows which will keep audiences hooked include
Autopsy: The Last Hours Of…:
This Discovery Plus exclusive looks at crucial medical evidence that explains what killed some of the most famous celebrities as a forensic pathologist attempts to understand what their last days looked like. Celebrities covered in the series include Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith.
Planet Child:
This three-part series, streaming exclusively on Discovery Plus, delves into the way children experience life. The series explores key areas such as risk-taking, independence, morality and gender awareness in a range of scenarios, in order to understand how the development of kids is influenced by how they are raised and where they live.
Restaurant Stakeout
Willie Degel is known for running a tight ship at his restaurants. His secret: cameras canvassing every inch of his restaurant, allowing him to keep a close eye on his floor, staff and patrons. Starting August 24, Restaurant Stakeout follows as Willie takes his practices to troubled restaurateurs looking to find and rectify the hidden problems that lie within their establishments.
Mountain Life
The series follow families who want to get away from the hustle and bustle as they search for the ultimate mountain retreat. From the wooded peaks of the East Coast's Blue Ridge to Hawaii's tropical Mauna Loa, there are remote mountain locations you didn't even know existed.
Killer Whales: The Mega Hunt
Killer Whales: The Mega Hunt takes you inside the world of the predator that rules the oceans. Orcas – also known as killer whales – confidently and effortlessly stalk their prey fearing no other living creature. This fascinating programme streaming on the app on August 28, will give you an insight into how they live, feed and hunt; as well as a variety of incredible facts about their anatomy, behavioural traits and survival techniques.
iWorld
Frodoh, Chaupal introduce non-intrusive first-screen ads for OTT platforms
New ad-tech layer unlocks revenue without interrupting OTT viewing
MUMBAI: Frodoh has partnered with regional OTT platform Chaupal to roll out what it calls an industry-first “first-screen” monetisation framework, aimed at helping subscription-led streaming services generate additional revenue without interrupting content viewing.
The new model focuses on connected TV home screens, introducing ad formats that sit within the discovery layer rather than the content itself. In simple terms, viewers may notice subtle brand placements while browsing, but once they hit play, the experience remains ad-free.
The technology is designed to tap into high-attention areas such as session depth, viewing intent and discovery behaviour, turning previously unused interface space into monetisable real estate. For OTT platforms, this opens up a fresh revenue stream without diluting the premium experience that subscribers expect.
Chaupal chief executive officer Sandeep Bansal said the move balances growth with user trust. “By partnering with Frodoh, we are introducing a sophisticated ‘first-screen’ monetisation layer that integrates seamlessly into our UI, ensuring discovery remains native and non-intrusive while keeping content consumption ad-free.”
From Frodoh’s side, the pitch is clear: expand the ad pie without cluttering the screen. Frodoh founder and chief executive officer Russhabh R Thakkar said the framework creates a new category of advertising by unlocking high-visibility home screen inventory that was previously untapped.
Industry watchers see this as part of a broader shift in OTT monetisation strategies, especially as subscription platforms look to diversify revenue without risking churn. With connected TV usage rising steadily, the home screen is quickly becoming the next battleground for attention.
If the model scales, this partnership could signal a subtle but significant shift in how OTT platforms monetise, proving that sometimes, the most valuable ad space is the one you see before the show even begins.
