MAM
#MediaMinds2 | 90% automation for DOOH in just 2 years a big leap: Deepak Kumar
NEW DELHI: On the sixth episode of Media Minds season 2, an Indiantelevision.com initiative to discuss with marketing geniuses the current industry trends, their own experiences, and vision for the future, director C Lab, Ambient, Brandscope at DAN, Deepak Kumar talks about the interesting time he has spent building these verticals along with Haresh Nayak and also sheds light on the latest developments in the sector.
He insists that this is the best time to be in the advertising industry and the pause that Covid2019 brought has helped the agencies to reflect and effectively use it.
Kumar also discusses the tools and technologies that the agencies are using to help their clients achieve better results. “Brandscope has got a tool called Ozone which captures the digital sites in the country and has data analytics around it to tell where the site is and relevant consumer data of the area. C-Lab uses something called Star Metrics that helps identify the brand personality of the brand and the influencer to get the perfect fitment. We also look at a geographical heat map that shows the fan base of the star and match it with where the consumers of the clients are.”
He also shared that the vertical will soon be announcing a new technology to aid this.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
