MAM
Jayesh Gadodia joins Faber-Castell as CFO
NEW DELHI: Faber-Castell India, a leading stationery brand, has appointed Jayesh Gadodia as the chief financial officer. In his new role at Faber-Castell, Gadodia would be responsible for Finance, Accounts, and Commercial & IT verticals across India. Before joining Faber-Castell, he was associated for a short stint with Ernst & Young as Consultant. Prior to that he has had successful stints as CFO at Forum Homes and A.P. Moller – Maersk Group in India. He draws around 29 years of extensive experience.
On his appointment, Faber-Castell India Managing Director, Partho Chakrabarti, said “Jayesh joins us during a very crucial time, when all businesses globally are facing challenges caused by Covid-19 to contribute to Faber-Castell India’s success and take the company forward to achieve its goals. His broad experience in Banking & Working Capital Management, Project Management, Management reporting & Accounting, Audits & Control, Tax Compliance and Secretarial & Legal Management will help Faber-Castell reach its goals. We are delighted to have him on board.”
Speaking on his appointment, Gadodia said, “Having worked in various roles in the capacity of a CFO before joining Faber-Castell, enables me to understand many aspects of finance, accounting, capital management etc. deeply. I’m also joining in the times when the world is seeing a pandemic and I believe I can bring my expertise together with a highly motivated and achieving team to turn the crisis into an opportunity.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
