Brands
As Rasoda meme trends on social media, brands jump in to leverage the heat
NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The show might have ended in 2017 but scenes from the show have kept the humour alive. It also features other actresses Rucha Hasabnis aka Rashi and Giaa Manek aka Gopi Bahu.
It started when a Youtuber Yashraj Mukhate posted a hilarious music video which included the dialogues of Rashi Ben Cooker and Rashode Me Kaun Tha! In the scene, Kokilaben is seen scolding her daughters-in-law Gopi bahu and Rashi for putting an empty cooker on the gas.
“My sister-in-law sent me a message about it. Later my co-actor, Rhea Sharma sent me the rap. My immediate reaction was surprise and shock. I was perplexed about how Yashraj got this clip since I never sang on the show. Later, I realised that it’s a rap and he has used my dialogues for it. I liked it so much that I asked a few friends for his number. I spoke to him and expressed my gratitude,” Rupal said.
“Only prominent characters or personalities become the subject of memes or caricatures, and I am proud that Kokilaben is one of them,” she added.
The video instantly became viral and started dominating twitter trends in India. It received more than six million views.
Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy.
The whole scenario triggered a meme fest online which led brands to join the bandwagon. Even Mamata Banerjee and Jaipur Police also tweeted about it.
Zomato is known for its quirky posts which grabbed the attention as usual and posted on social media platforms saying; It’s better to order food online, instead of putting empty cooker on stove. Mc Donald’s also tweeted a post which mentioned, McDonald’s k kitchen Mein Fries Hai.
khali cooker gas par chadhane se acha hai order hi kar lo
— Zomato (@ZomatoIN) August 23, 2020
Even brands like Dunzo, Twitter, Netflix, Hotsar, Parle-G, Manforce India picked up the trend and posted hilarious creative posts on the same.
Drive thru tha?
Take out tha?
McDelivery thi?
Dine-in tha?
.
.
.
Four ways to give a break to your Rasoda.— McDonald's Ke Rasode Mein Fries Hai (@mcdonaldsindia) August 25, 2020
Ben under pressure? Channa-l your energy to one app, and get it all Dun. #Rashi #Kokilaben #KhaliCooker #RasodeMeinKaunTha #Rasode pic.twitter.com/eqWmqyuaQZ
— Dunzo (@DunzoIt) August 24, 2020
#Kokilaben needs her own detective show. @StarPlus
— Disney+ Hotstar (@DisneyPlusHS) August 25, 2020
What a pressure cooker situation. pic.twitter.com/ZqwCSqG06q
— Netflix India (@NetflixIndia) August 24, 2020
Parle-G rasode mein tha. Par rasode mein kaun tha? Mai thi? Tum thi? Mai thi? Tum thi? Kaun tha? – Tell us in the comments!#ParleG #Cooker #Rashi #Kokilaben #Biscuit #Parle #Topical #Trending #SocialSamosa #MadOverMarketing #Kokilaben #TopicalSpot #MomentMarketing pic.twitter.com/WnFiVBJozR
— Parle-G (@officialparleg) August 24, 2020
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
