Brands
As Rasoda meme trends on social media, brands jump in to leverage the heat
NEW DELHI- For the past few days, Rupal Patel Datta aka Kokilaben from a TV serial Saath Nibhana Saathiya has been trending on social media. The show might have ended in 2017 but scenes from the show have kept the humour alive. It also features other actresses Rucha Hasabnis aka Rashi and Giaa Manek aka Gopi Bahu.
It started when a Youtuber Yashraj Mukhate posted a hilarious music video which included the dialogues of Rashi Ben Cooker and Rashode Me Kaun Tha! In the scene, Kokilaben is seen scolding her daughters-in-law Gopi bahu and Rashi for putting an empty cooker on the gas.
“My sister-in-law sent me a message about it. Later my co-actor, Rhea Sharma sent me the rap. My immediate reaction was surprise and shock. I was perplexed about how Yashraj got this clip since I never sang on the show. Later, I realised that it’s a rap and he has used my dialogues for it. I liked it so much that I asked a few friends for his number. I spoke to him and expressed my gratitude,” Rupal said.
“Only prominent characters or personalities become the subject of memes or caricatures, and I am proud that Kokilaben is one of them,” she added.
The video instantly became viral and started dominating twitter trends in India. It received more than six million views.
Participating in a meme trend helps a brand add a dimension of fun to its social media presence and strategy.
The whole scenario triggered a meme fest online which led brands to join the bandwagon. Even Mamata Banerjee and Jaipur Police also tweeted about it.
Zomato is known for its quirky posts which grabbed the attention as usual and posted on social media platforms saying; It’s better to order food online, instead of putting empty cooker on stove. Mc Donald’s also tweeted a post which mentioned, McDonald’s k kitchen Mein Fries Hai.
khali cooker gas par chadhane se acha hai order hi kar lo
— Zomato (@ZomatoIN) August 23, 2020
Even brands like Dunzo, Twitter, Netflix, Hotsar, Parle-G, Manforce India picked up the trend and posted hilarious creative posts on the same.
Drive thru tha?
Take out tha?
McDelivery thi?
Dine-in tha?
.
.
.
Four ways to give a break to your Rasoda.— McDonald's Ke Rasode Mein Fries Hai (@mcdonaldsindia) August 25, 2020
Ben under pressure? Channa-l your energy to one app, and get it all Dun. #Rashi #Kokilaben #KhaliCooker #RasodeMeinKaunTha #Rasode pic.twitter.com/eqWmqyuaQZ
— Dunzo (@DunzoIt) August 24, 2020
#Kokilaben needs her own detective show. @StarPlus
— Disney+ Hotstar (@DisneyPlusHS) August 25, 2020
What a pressure cooker situation. pic.twitter.com/ZqwCSqG06q
— Netflix India (@NetflixIndia) August 24, 2020
Parle-G rasode mein tha. Par rasode mein kaun tha? Mai thi? Tum thi? Mai thi? Tum thi? Kaun tha? – Tell us in the comments!#ParleG #Cooker #Rashi #Kokilaben #Biscuit #Parle #Topical #Trending #SocialSamosa #MadOverMarketing #Kokilaben #TopicalSpot #MomentMarketing pic.twitter.com/WnFiVBJozR
— Parle-G (@officialparleg) August 24, 2020
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
