MAM
Havas Media bags integrated media mandate for Gamezy
NEW DELHI: Havas Media India has bagged integrated media duties for Gamezy, a fantasy gaming platform from the house of Gameskraft, one of the fastest growing online gaming companies in India. The mandate includes both offline and online media duties. The account was won following a multi-agency pitch.
The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP – South, Havas Media.
Gameskraft co-founder Prithvi Singh said, “Gamezy is a unique offering for online gamers and comes at a perfect time with rising demand for fantasy sports and amidst IPL season. The aim is to make fantasy gaming even more experiential for the users and break through the traditional fantasy gaming experience with a focus on rewards. We are confident that Havas Media Group’s Meaningful Media initiative studies and champions the media that matters most to audiences—media that is engaging, trusted, and influential, and will take the brand to newer heights.”
Havas Media Group India MD Mohit Joshi said, “Despite a challenging year, Havas Media Group India has topped the new business charts in the R3 Media Agency League 2020 for 6 consecutive months. We are glad to further bolster our e-commerce portfolio with this win. There is a rising enthusiasm and opportunity in the online gaming space given the current situation and with the comeback of IPL this year. Gamezy offers a new-age gaming experience whilst ensuring digital safety and transparency. Havas Media is proud to partner with yet another meaningful brand Gamezy and together look forward to creating meaningful and memorable gaming experiences for the users.”
Gamezy is a unique fantasy cricket platform and the latest offering by Gameskraft, a leading online game development company in Bangalore. Gamezy aims to be the most rewarding fantasy game providing more rewards for gamers interested in winnings. The fantasy game was launched last year during T20 cricket season with a vision to create a delightful and seamless experience for gamers looking for participation and engagement during the matches. Gamezy offers the best-in-class playing experience to fantasy cricket users, flexible Instant Cash coupled with welcome & referral bonuses making the onboarding experience a delight on Gamezy App. Gamezy enables users to play their favorite fantasy cricket game in 8 languages and apart from the classical 11-a-side fantasy format, users also have options to play second-innings and 5-a-side teams.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
