GECs
Virtual Fireside Series: Catch Viacom18’s Mahesh Shetty live on 17 September
MUMBAI: Taking ahead its virtual fireside series with eminent professionals of the media and advertising industry in India, Indiantelevision.com will be hosting Viacom18 network sales head Mahesh Shetty on Thursday, 17 September 2020 at 4:00 pm. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari.
Shetty has been handling the Viacom18’s network sales and is associated with the company for the past year and a half. He comes with over two decades of experience in marketing, sales and general management across media and FMCG sectors. His last stint was at Radio Mirchi where he spent 12 years and played a key role in the expansion of the radio network to 66 stations, and eventually expanding its footprint in the international market. Shetty started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organisation to become the general manager, national sales – organised trade.
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He will be sharing his experiences of sailing through the past few months of nationwide lockdown, managing advertising revenues, and other insights from the world of broadcast, marketing, ad sales and general life.
The virtual chat series had earlier hosted industry veterans such as Zee Entertainment Enterprise Ltd chief growth officer – advertisement revenue Ashish Sehgal; Sri Adhikari Brothers Group MD Markand Adhikari; Applause Entertainment CEO Sameer Nair; BCCL president – response Partha Sinha; DAN CEO APAC and chairman India Ashish Bhasin; and IPG Mediabrands CEO Shashi Sinha. During these interactions, these eminent industry leaders have shared their understanding of the television business, advertising industry, content pipeline and strategies that will be leading the new world order in the post-pandemic era.
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Keep watching this space to know more.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
