iWorld
Vi to offer free ZEE5 premium subscription
The newest telecom brand Vi has rolled out an exciting proposition for its prepaid customers that will enable them to enjoy one year of ZEE5 premium membership at no additional cost. The offer is applicable to select data plans starting from Rs 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages across originals, shows and blockbuster movies.
Inviting all mobile customers with discerning entertainment choices to avail of this attractive offer, Vodafone Idea marketing director Avneesh Khosla said, “Content consumption has seen an explosion as consumers today are spending 25 per cent-30 per cent more time (over three hours per day) watching varied content on their devices.. ZEE5 as a leading OTT platform has a rich and diverse content repertoire that appeals to a wide cross-section of society. Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross-section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new Rs. 405 ZEE5 Recharge pack that we are launching – we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers.”
The annual ZEE5 membership is available with Vi data plans with recharge value of Rs 355, Rs 405, Rs 595, Rs 795 and Rs 2595.
Speaking on the collaboration, ZEE5 India senior vice president and SVOD head Rahul Maroli said, “ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience.”
iWorld
X’s global marketing head Angela Zepeda steps down
Former Hyundai CMO steps down from Elon Musk’s platform
LOS ANGELES: Angela Zepeda has stepped down as head of global marketing at X, bringing her 18-month stint at the social media platform to a close.
The development, which was not formally announced by the company, has surfaced through updates to Zepeda’s LinkedIn profile, indicating that she exited the role in February 2026. Her departure comes at a time when X continues to evolve its brand identity and advertiser relationships following its high-profile rebranding.
Zepeda joined X in September 2024, tasked with shaping global marketing strategy and strengthening the platform’s appeal to brands. Her tenure coincided with a period of transition, as the company worked to redefine its positioning in a competitive and often turbulent social media landscape.
Prior to her role at X, Zepeda held senior leadership positions at Hyundai Motor America, where she served as chief marketing officer for nearly five years. She briefly took on the role of chief creative officer before moving on, marking a notable chapter in her corporate career.
Her résumé spans decades across advertising and marketing, including leadership roles at INNOCEAN USA, where she served as senior vice president and managing director, as well as stints at Quigley-Simpson and Lowe Campbell Ewald. Over the years, she has built a reputation for steering brand strategy and driving business growth across industries.
Neither Zepeda nor X has publicly commented on the move, and her next step remains unclear. Still, her exit adds another twist to the ongoing narrative at X, where leadership shifts have become almost as frequent as timeline refreshes.
