MAM
MevoFit launches Bold Fitness Band and Smartwatch in India
New Delhi, September 21, 2020: We are often torn between the choices to go for a fitness band or a smartwatch. So now we have for you a comprehensive solution – a Fitness Tracker Smartwatch! MevoFit, a leading lifestyle brand, has launched the MevoFit Bold fitness band and smartwatch, a two-in-one super device. The Bold band is a new-age professional fitness device with a gamut of features for athletes and other users. The device can be easily connected to a user’s smartphone for a host of auto sync of functions such as alarm clock, time-keeping, incoming calls, SMS, social media notification and more.
A host of smart features should not come at the expense of legibility, especially when you're working out. That’s why this activity band sports a full HD coloured display screen and to show the current time, Steps, Heart Rate, Calories Burnt, Distance walked, and Sleep duration. The screen comes with brightness intelligence to auto-tune the screen brightness on the basis of ambient light around it. This function allows the device to save battery for up to 10 days and also ensures an easy impact on the user’s eyes.
It is built with IP67 premium material and, therefore, it is dustproof and waterproof. The same signature of top craftsmanship is also visible in its TPE-based straps that come with metallic studs with a stunning 3-D Diamond-cut design.
Meant for beginner and experienced professionals alike, MevoFit’s smart wearable is suitable for various sports, including running, cycling, badminton, basketball, soccer, and tennis. The users can also monitor and keep a check on run time, heartbeat, calories burnt etc. during the time of play. Post the activity, this fitness band also gives a complete summary in the app of workout time, heart rate, and calories burnt.
Getting a night of sound sleep is critical to your workouts. As per leading forums, more than 60% of the adults complain of not getting a sound sleep. MevoFit’s Bold band thus lets you analyze your sleep pattern with the help of its automatic sleep tracker. The band is extremely comfortable to wear and is very soft, and hence one can wear it while sleeping. It automatically tracks sleeping status and generates a report showing deep and light sleep hours.
The MRP of the MevoFit Bold fitness band and smartwatch is Rs. 5,999. It is available on Amazon and Flipkart at a discounted price. Notably, popular actress and a fitness Icon Mandira Bedi is part of the leading lifestyle brand. Talking about the product and the brand, she said, “It gives me immense pleasure to be part of a company that’s redefining the way we usually perceive lifestyle tools and devices. MevoFit Bold is just the perfect pick for those who enjoy life to the fullest while adhering to a disciplined fitness regime.”
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
