MAM
Urban Company unveils unlimited mental health leave policy for employees
NEW DELHI: In the run-up to World Mental Health Day, home services start-up Urban Company (formerly UrbanClap) has introduced its mental health leave policy, a first in the industry.
Under this employee-centric initiative, employees will be allowed to take unlimited sick leaves if they suffer from any form of mental or physical illness, particularly if the patient has contracted Covid2019.
In addition to the leave policy, Urban Company is making some of the top psychologists of the country accessible to its employees by partnering with the leading mental wellness platform, iWill. Any employee who wants to avail the service can register on iWill, after which they would be connected with a leading psychologist who will address the psychological challenges faced by them. The bill for the doctor’s consultation will be footed by the company.
Mental health is one aspect of human well-being about which people have very little understanding, says Urban Company director HR Suhail Vadgaokar. Identifying and treating the symptoms is more critical than ever in these stressful and anxious times, he adds, while acknowledging that treatment and psychological consultations are quite expensive. “Through such initiatives, Urban Company is not only trying to foster employee overall well-being but also create an environment where people feel safe to talk about mental health issues.”
The company has already implemented various employee well-being friendly policies in the past six months: optional work-from-home till 31 December, granting five additional privileged leaves, and no internal meetings on Wednesdays. A buddy system has been implemented for those living alone in the city. The company also follows silence hours and encourages employees to take personal time off from work.
“We are trying to make a difference in society by creating avenues where mental health challenges can be addressed and resolved,” Suhail stated.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
