MAM
DDB Mudra Group wins IMC mandate for IndoSpace
NEW DELHI: Industrial real estate developer IndoSpace has awarded its integrated marketing communications mandate to DDB Mudra Group following a multi-agency pitch. As part of the mandate, creative & brand strategy will be handled by DDB Mudra, and digital media planning will be managed by OMD MudraMax.
Speaking about the win, DDB Mudra West managing partner Anurag Tandon said, “Over the last few years, we have developed substantial domain expertise in the B2B space. The team is excited to use our understanding of consumer behaviour, especially in a post-Covid world, to develop communication for a category that has typically not been product-focused.”
With Covid-19 significantly boosting online sales in India, e-commerce and modern retailers have realised the importance of warehousing in strategic locations in Tier-1 and Tier-2 cities. The partnership with DDB Mudra Group will enable IndoSpace to capture the growing demand.
The marketing communications group focuses on using emotional advantage thinking to create business growth for brands. Human beings choose to believe that they make logical choices but are in fact driven by emotions. This deep understanding of social and cultural contexts will be instrumental in developing the overall communications strategy. The Group’s proprietary sign banking and earshot tools help with breakthrough consumer thinking that’s elevated by powerful creative work.
IndoSpace is the real estate arm of the Everstone Group. Speaking on the association, Everstone group vice chairman – real estate Rajesh Jaggi said, “We are delighted to have DDB Mudra on board and wish to gain substantially from their creative and digital communication expertise. Their unique approach towards brand building and end-to-end capabilities were the reasons to choose them as our partners.”
With over $3 billion in investment, and 36 operational and under development parks, spread over 37 million square feet, IndoSpace enjoys a pan-India presence. With its combination of strategic land bank, world-class infrastructure, and amenities, the company caters to the logistics infrastructure needs of leading players across sectors.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
