Comedy
Sony Entertainment Television launches Aapka Apna Zakir show
Mumbai: Making his way from India’s heartland into the hearts of millions, the ever-popular comedian, poet, actor, writer and producer, Zakir Khan, makes his television debut as a host with Sony Entertainment Television’s Aapka Apna Zakir. Elevating the talk show experience, the light-hearted show will capture the essence of everyday experiences with a comedic twist, promising ‘Khushiyon Ki Guarantee’ and ‘Manoranjan ka Waada’. Each episode will feature Zakir’s signature storytelling style across segments like celebrity interviews, audience interaction, and stand-up with his unique take on life’s ups and downs, making even the mundane seem hilariously significant as he offers advice and empathy in equal measure. India’s Sakht Launda will take you on a journey of laughter, authentic stories, and perspectives that truly make him ‘Aapka Apna.’ Produced by Only Much Louder and Sakht Films, Aapka Apna Zakir is Co-presented by Volkswagen India and Co-powered by Smith & Jones Ginger Garlic Paste and will premiere on 10th August, airing every Saturday and Sunday at 9:30 PM on Sony Entertainment Television.
Zakir Khan isn’t just a comedian. He’s a storyteller, producer, writer, actor, poet and a cultural phenomenon. Joining him on this journey will be a star-studded cast, with each adding their flavour. There’s Gopal Datt, Zakir’s old friend who lives with him and Zakir wants to get him married as soon as possible. As well as a renowned television actor and diva, Shweta Tiwari who is Zakir’s next-door neighbour. We also have Rithvik Dhanjani, Zakir’s cricket buddy bringing his evergreen energy and dance moves. Last but not least, Paresh Ganatra showcases his love for money and food, constantly keeping Zakir on his toes with his wacky investment schemes. Together, this quirky group of friends will make you laugh till your stomach hurts while delivering a power-packed punch of entertainment
A delightful blend of humour and heartfelt life lessons, ‘Aapka Apna Zakir’ has it all!
Zakir Khan, Storyteller, Producer, Comedian, Poet and Actor said, “From humble beginnings to hosting my own show, it’s surreal. This show is for everyone – from the youngest to the wisest in your family. Get ready for a laughter-filled journey filled with relatable stories and unexpected moments. This show isn’t just about comedy; it’s about finding joy in the little things and learning from the big ones, reminding us that we are all in this together. Aur haan, khushiyon ki guarantee aur manoranjan ka waada, aapka dil jeet lunga from bacha to dada.”
Sony Entertainment Television, Sony SAB, Sony PAL, and Sony MAX Movie Cluster business head Neeraj Vyas commented, “With this fresh format, we are attempting to bring comedy with an edge of apnapan; Zakir Khan’s unique blend of humour and soulful storytelling makes this show an outstanding addition to our content slate. His relatable charm and insightful wit will not only entertain but also build a deeper bond with our viewers and make their weekends more enjoyable. We believe that ‘Aapka Apna Zakir’ will be a cherished addition to our weekend lineup, and we can’t wait for our viewers to experience the magic that Zakir brings to the screen.”
Only Much Louder CEO Gunjan Arya said, “Working with Zakir Khan on ‘Aapka Apna Zakir’ has been an incredible journey. He connects with people through genuine stories from his life and those around him, filled with wit and wisdom. These stories have resonated with audiences around the world and are sure to bring the right mix of laughter and reflection to viewers on Sony Entertainment Television. Only Much Louder is excited to produce for the entertainment giant, Sony Entertainment Television, and believes that ‘Aapka Apna Zakir’ has everything it takes to become a landmark show on Indian television. Join us at 9.30 PM — every Saturday and Sunday.”
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
