MAM
Tata Motors plays ‘trick or treat’ with Hyundai
MUMBAI: Brands are increasingly playing up rivalries through tongue-in-cheek ads that seek to gain traction with the social media crowd. This time, it was Tata Motors’ turn to take a subtle jab at Hyundai.
The market is currently abuzz with the launch of Hyundai’s next-gen i20 on 5 November, and Tata Motors decided it would be the perfect time to mess with the Korean carmaker.
Ahead of Halloween, Tata Motors released a short 15-second video which showcases the upcoming i20 under a ghostly veil, with a message that reads, “This is a tri20”. The ‘tri20’ corrects itself to ‘trick’, followed by the appearance of the Tata’s Altroz which bears the tagline, “This is a ‘treat’.” Ominous laughter at the end really drives the message home.
“You can i the trick 20 times, but it’s the treat that you fall for,” said Tata Motors in yet another dig at its competitor.
Ad wars are nothing new – who can forget the four-cornered fight between BMW, Audi, Mercedes and Jaguar? Moreover, it’s not limited to just the auto industry. One usually sees Burger King, McDonald’s and even Wendy’s getting into it, as well as the classic Pepsi versus Coca Cola feud. It will be fun to see if and how Hyundai decides to retaliate. Diwali and Christmas are just around the corner, so hopefully something then? The sooner the better.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
