MAM
This cricket season, Pepsi toasts Indians’ love for the sport
NEW DELHI: This sporting season, beverage brand Pepsi is joining the celebrations and paying tribute to India’s undying passion for cricket. The brand has unveiled a new digital film in a nod to India’s most loved sport, asking fans to enjoy Pepsi while they watch a game of cricket.
The film features Bollywood superstar Salman Khan talking about how every Indian will drink Pepsi, with the beverage now being available at Rs 50 for 1.25 litres.
A PepsiCo India spokesperson said, “Pepsi has always innovated and communicated with consumers through those passion points relevant to them – cricket being one of the key passion points for today’s generation. We are delighted to celebrate India’s love for cricket and the undying spirit of the cricket fan through the new film by asking every fan to drink Pepsi and enjoy the sport with family and friends.”
The ad film is an extension of the brand’s Har Ghoont Mein Swag campaign, and the introduction of the 1.25 litres pack at Rs 50 ensures moments of togetherness for friends and family during cricket matches and make them more memorable this season.
