MAM
Firefox Bikes ties up with Disney, Marvel for kids bike range
NEW DELHI: The Marvel Cinematic Universe (MCU) was a blockbuster hit in India, winning hearts across demography, but the superheroes gained most popularity with kids and teenagers. Looking to capitalise on this craze for all things MCU, premium bicycle brand Firefox Bikes has launched a range of Disney and Marvel comics branded cycles for kids.
Featuring iconic characters like Ironman, Captain America, Black Widow, Elsa and Hulk, these cycles are available at all Firefox outlets across India. With this licensing agreement with Disney India, Firefox Bikes aim to expand its portfolio of bikes for kids.
Firefox Bikes CEO Sukanta Das said, "Kids segment is one of the largest growing single age demographics among all cyclists. This growth is essentially attributed to the rising demand for bicycling as a fun activity among children who are hugely influenced by cartoon characters and superheroes. These fictional characters hold supernatural powers and extremely strong characteristics that appeal to children. Kids embrace these characters as they teach them important virtues like selflessness, loyalty, courage and self-sacrifice. Kids adore seeing their favourite characters on their bikes. The Disney tie-up bodes well for Firefox bikes as kids resonate with Disney and Marvel characters widely."
"The launch of this new range further strengthens Firefox Bikes portfolio of kids’ cycles in India. We aim at selling over double the number of kids bikes this year as compared to what we sold last year," he added.
The number of children spending time cycling is increasing significantly. Firefox Bikes registered 2X sales growth last year that was largely driven by the kids' segment. Currently, Firefox markets around 10+ models of kids’ cycles and are present across India with a retail network of over 500+ stores.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
