MAM
Turkey and Pakistan strengthen media and communication ties
MUMBAI: Turkey and Pakistan have reinforced their strategic partnership with the signing of two Memorandums of Understanding (MoUs) aimed at enhancing cooperation in media, communication, and public relations. The agreements were signed in Islamabad during the visit of Turkish President Recep Tayyip Erdogan and his delegation for the seventh Turkey-Pakistan High-Level Strategic Cooperation Council meeting last week.
Turkish presidency head of communications Fahrettin Altun and Pakistan minister of information and broadcasting Attaullah Tarar formalised the agreements to deepen collaboration between the two nations in the fields of media, public diplomacy, and broadcasting.
The “memorandum of understanding on cooperation in the field of media and communication” seeks to advance bilateral efforts in media and communication, fostering the exchange of expertise and best practices.
The second agreement, the “Memorandum of Understanding on Cooperation in Public Relations and Communication,” aims to enhance strategic communication and public relations between Turkey and Pakistan.
Under the terms of these agreements, both countries will promote cooperation based on reciprocity and mutual benefit while adhering to their respective national laws and regulations.
The MoUs outline provisions for information exchange, joint initiatives, and collaboration on projects of shared interest. They also include training programmes, workshops, and leveraging technology to streamline citizen engagement.
Effective immediately, the agreements will remain in force for three years, marking a new chapter in Turkey-Pakistan cooperation in the media and communication sectors.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
