Brands
Fashion TV makes magical luxury home deal with Merlin group for Kolkata
MUMBAI: In a fashionable move, Kolkata-based developer Merlin group has announced a partnership with Fashion TV (FTV) to launch the city’s first branded luxury residential project, F Residences, in Rajarhat-New Town.
The Rs 900 crore development aims to bring international luxury living standards to eastern India, comparable to high-end residences across Asia and Europe, according to Merlin Group managing director Saket Mohta. Fashion TV will provide technical expertise for an undisclosed licensing fee.
“The key driver for this association is aspiration, not margins. Kolkata’s homeowners are increasingly seeking globally inspired designs and amenities,” said Mohta, noting this marks Merlin’s first branded luxury venture.
Fashion TV India managing director Kashiff Khan confirmed the company’s exclusive partnership with Merlin in Kolkata, whilst revealing ongoing discussions for projects in Ranchi and Guwahati. FTV currently has twelve residential developments under construction across India, alongside franchise partnerships in twenty product categories.
The first phase will comprise 880 units featuring a two-tier swimming pool, standalone clubhouse and rooftop Cloud Forest.
Merlin Group, which has delivered over 150 projects across India and Sri Lanka, including the World Trade Center Kolkata, plans to develop 20 million square feet of residential and commercial space in upcoming projects.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
