MAM
Aarthy Sridhar shifts into the fast lane as CMO of Gulf Oil India
MUMBAI: Aarthy Sridhar is shifting gears—from FMCG powerhouse to the high-octane world of lubricants. After an illustrious 14-year journey at Hindustan Unilever (HUL), she is now stepping into her new role as chief marketing officer at Gulf Oil Lubricants India Ltd. And if her track record is anything to go by, the brand is about to get a turbocharged marketing revamp.
Sridhar, an IIM Ahmedabad alumna and seasoned marketing leader, has built an impressive career at Unilever, where she drove consumer engagement and brand strategy across multiple categories. Now, she’s set to bring her expertise to a completely different playing field—one filled with high-performance engines, cutting-edge innovation, and a fiercely competitive market.
In her new role, Sridhar will oversee brand strategy, product innovation, and customer engagement for Gulf Oil India. Known for its strong presence in automotive and industrial lubricants, the company is gearing up for its next phase of growth, and Sridhar is at the helm, ready to fuel its marketing evolution.
Sridhar expressed her excitement about the new challenge on Linkedin, stating, “Firsts are always special, and after nearly 14 years with my first job at HUL, this one feels especially significant. A truly incredible stint—filled with growth, learning, and countless memories that I will cherish forever. Today, I’m excited to announce the next chapter of my journey as chief marketing officer at Gulf Oil Lubricants India Limited.”
Sridhar’s transition from FMCG to the automotive lubricant industry is an exciting shift that highlights her adaptability and marketing acumen. Gulf Oil, a brand synonymous with endurance, performance, and legacy, is poised to leverage her deep understanding of consumer behaviour and brand-building strategies to stay ahead in the race.
During her tenure at Unilever, Sridhar spearheaded multiple successful campaigns and strategic initiatives, leaving an indelible mark on the FMCG sector. Now, as she takes charge at Gulf Oil, industry insiders are keen to see how she will apply her data-driven, consumer-focused approach to an industry known for its legacy-driven brand loyalty.
With 14 years of Unilever experience under her belt, a sharp strategic mind, and an unmatched passion for marketing, Sridhar is ready to hit the ground running—or rather, hit the accelerator full throttle.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
