Brands
Adani Wilmar and Akshaya Patra expand Mid-day meal reach in Ahmedabad
MUMBAI: Adani Wilmar Limited (AWL) has partnered with The Akshaya Patra Foundation to expand the Mid-day meal programme, providing nutritious meals to underprivileged schoolchildren in Ahmedabad.
As part of the initiative, six newly introduced delivery vans will facilitate smooth meal distribution, enhancing food accessibility across schools. The vans were officially flagged off in Ahmedabad, with key representatives from Adani Wilmar and The Akshaya Patra Foundation in attendance.
Adani Wilmar MD & CEO Angshu Mallick stated, “Proper nutrition is essential for a child’s education and future. By supporting The Akshaya Patra Foundation, we aim to ensure that nutritious meals reach children seamlessly, helping them learn and grow without the barrier of hunger.”
The Akshaya Patra Foundation, which serves over 2.1 million children across 16 states and two union territories, welcomed this support. Gujarat vice president Raya Rama Dasa said, “These delivery vans are vital in reaching more children efficiently. We are grateful to Adani Wilmar for their continued dedication to tackling classroom hunger.”
This partnership builds on Adani Wilmar’s Fortune Suposhan initiative, which focuses on eradicating malnutrition and anaemia. Last year, the company donated three vans and provided meals for 2,000 children for a year.
Adani Wilmar reaffirms its commitment to fostering a healthier and more nourished generation, ensuring that no child’s education is compromised due to hunger.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
