Brands
Adani Wilmar and Akshaya Patra expand Mid-day meal reach in Ahmedabad
MUMBAI: Adani Wilmar Limited (AWL) has partnered with The Akshaya Patra Foundation to expand the Mid-day meal programme, providing nutritious meals to underprivileged schoolchildren in Ahmedabad.
As part of the initiative, six newly introduced delivery vans will facilitate smooth meal distribution, enhancing food accessibility across schools. The vans were officially flagged off in Ahmedabad, with key representatives from Adani Wilmar and The Akshaya Patra Foundation in attendance.
Adani Wilmar MD & CEO Angshu Mallick stated, “Proper nutrition is essential for a child’s education and future. By supporting The Akshaya Patra Foundation, we aim to ensure that nutritious meals reach children seamlessly, helping them learn and grow without the barrier of hunger.”
The Akshaya Patra Foundation, which serves over 2.1 million children across 16 states and two union territories, welcomed this support. Gujarat vice president Raya Rama Dasa said, “These delivery vans are vital in reaching more children efficiently. We are grateful to Adani Wilmar for their continued dedication to tackling classroom hunger.”
This partnership builds on Adani Wilmar’s Fortune Suposhan initiative, which focuses on eradicating malnutrition and anaemia. Last year, the company donated three vans and provided meals for 2,000 children for a year.
Adani Wilmar reaffirms its commitment to fostering a healthier and more nourished generation, ensuring that no child’s education is compromised due to hunger.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
