MAM
Adani Wilmar’s Fortune foods celebrates 25 years of Indian home-cooked meals
Mumbai: Adani Wilmar Ltd, a leading food & FMCG companies, commemorates 25 years of Fortune Foods with a unique logo that reflects the brand’s commitment to home-cooked meals and its iconic message, ‘Ghar ka khana, ghar ka khana hota hai’. Over the years, the brand has become one of India’s most reputed and trusted providers of essential kitchen commodities, including edible oil, wheat flour, rawa, maida, suji, besan, rice and pulses. It has played a vital role in bringing families together with delicious, nutritious, and wholesome food, thus becoming an integral part of Indian households.
The logo, created encapsulates 25 years of tradition and togetherness associated with the brand. The design created gives insights into India’s culinary traditions. It incorporates elements of Indian culinary culture — tools of harvesting, shapes of sweets, forms of cooking utensils, and the sensory experience from the varied aromas and rituals found in Indian kitchens. Each visual element, be it rice, veggies, oil, flour, idlis, samosas, sweets,tadka, rolling-pin, mortar-and-pestle, tiffin box to name a few, represents the ingredients, cooking mediums, and practices that make home-cooked food central to the Indian experience.
Apart from reflecting the essence of Indian kitchens, the elements in the logo also reflect health, happiness, and a commitment to wholesome food prepared at home. This unique design also celebrates Fortune’s journey of serving nourishing, home-cooked meals to Indian households, seamlessly blending quality with tradition.
Adani Wilmar Ltd MD & CEO Angshu Mallick said, “For 25 years, Fortune Foods has been woven into the fabric of Indian households, becoming a trusted name in kitchens across the country. This journey has been nothing short of extraordinary—a reflection of the love, trust, and shared values of millions of families who’ve chosen us to be part of their everyday lives. Our logo encapsulates this beautiful relationship, celebrating the tools, flavors, and traditions that make home-cooked meals a cornerstone of Indian culture. As we mark this silver jubilee, we honor the past while looking toward the future with a renewed commitment to delivering quality, nutrition, and the joy of cooking at home. This is more than a milestone; it is a testament to the power of shared moments and the enduring bond between Fortune and the families we serve.”
MAM
Smytten appoints Shishir Varma as CEO of Pulseai Research
Rebranded AI platform scales with 150 plus clients and 30 million users.
MUMBAI: In a world obsessed with what consumers say, Smytten is betting on what they actually do. The company has appointed Shishir Varma as chief executive officer of Pulseai Research, signalling a sharper push into AI-led, behaviour-driven consumer insights. The move comes as Smytten rebrands its insights vertical from Smytten PulseAI to Pulseai Research, marking a shift away from traditional, project-based research towards a more continuous, intelligence-led model.
Varma brings over 30 years of global experience across APAC markets, including India, China and Japan. Most recently managing director, Insights at Kantar Japan, he has built and scaled consumer insight businesses across geographies, including playing a key role in establishing Millward Brown in India. His mandate now: turn Pulseai into a category-defining platform in a space still dominated by surveys and static reports.
The pitch is straightforward but ambitious. Instead of relying on claimed responses, Pulseai Research taps into observed behaviour leveraging Smytten’s ecosystem of 30 million users built over a decade of product discovery, trials and purchases. The idea is to close the long-standing gap between what consumers claim and how they actually behave.
The numbers suggest early traction. In under 18 months, the platform has onboarded over 150 enterprise clients across sectors, pointing to growing demand for faster, more reliable alternatives to legacy research models.
Under the hood, the platform blends behavioural data with AI and large language model-led analysis to deliver real-time sentiment tracking, scalable qualitative insights, faster quantitative studies and always-on brand intelligence. In practical terms, that means compressing research timelines from weeks to days without sacrificing depth.
The ambition extends beyond FMCG. Pulseai Research is positioning itself as a cross-category intelligence layer, spanning auto, education, gadgets and emerging consumer segments anywhere behaviour-rich data can sharpen decision-making.
For Smytten, the leadership hire is less about optics and more about direction. With Varma at the helm, the company is leaning into a simple but powerful premise: in the age of AI, insight isn’t just about asking better questions, it’s about watching more closely.
