Brands
Cityflo launches in Delhi, aiming to transform corporate travel
MUMBAI: Cityflo has announced its expansion into Delhi to cater to the daily transit needs of corporate professionals. Founded in 2015 by IIT Bombay alumni Jerin Venad, Rushabh Shah, Ankit Agrawal, and Sankalp Kelshikar, Mumbai-based Cityflo offers a luxury bus service as a superior alternative to existing transport options. Having already served over 2.5 million professionals in Mumbai and Hyderabad, the company now seeks to transform commutes in the capital.
Initially, Cityflo will operate on high-demand routes such as DLF cyber city, ensuring seamless connectivity across major residential hubs in Delhi. The company plans to deploy 100 buses within the first year, targeting over 80,000 customers in DLF cyber city and contributing an estimated Rs 25 crore to its topline revenue this year.
Cityflo co-founder & CEO, Jerin Venad stated, “Delhi’s commuters struggle with unreliable schedules and poor vehicle conditions, even from global mobility providers. We aim to change that narrative by offering a dependable, comfortable, and seamless travel experience.”
As part of its Cityflo corporate programme, the company will forge strategic partnerships with many corporates, integrating its services into daily work commutes at scale.Unlike existing options prone to last-minute cancellations, unhygienic conditions, and unpredictable schedules, Cityflo positions itself as a premium and reliable alternative.
Beyond benefiting individual commuters, Cityflo is also assisting companies in providing employees with a stress-free journey to work. In the coming months, the company plans to rapidly expand its fleet and enter new markets, aiming to become the go-to solution for professionals seeking a high-quality commute.
Cityflo is backed by marquee investors including Lightbox Ventures, Chiratae Ventures, Anupam Mittal, Alteria Capital, and India Quotient.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
