MAM
KKR unveil new jersey featuring three-star tribute for IPL 2025
MUMBAI: Kolkata Knight Riders (KKR) have revealed their new-look jersey for the 18 edition of the Tata Indian Premier League (IPL), featuring a striking tribute to their three championship titles.
In a unique campaign, KKR launched the official jersey video, showcasing fans’ obsession with the number three. The design incorporates three stars woven into the fabric, symbolising the team’s triumphs in 2012, 2014, and 2024. Players Rinku Singh, Venkatesh Iyer, Ramandeep Singh, Manish Pandey, Vaibhav Arora, Anukul Roy, Mayank Markande, and Luvnith Sisodia feature in the launch video, sporting the new purple and gold kit.
Additionally, this year’s jersey bears a golden Tata IPL badge on the arm, an exclusive emblem introduced to honour the defending champions. The design is inspired by the “Three-edged star”, and the jerseys are now available for purchase via the Knight Club app, official website, and KKR’s social media channels.
Emphasising their global presence, KKR’s Intheknightsky campaign has taken a celestial turn. Three stars in the night sky have been officially registered and named ‘Korbo’, ‘Lorbo’, and ‘Jeetbo’, paying homage to the franchise’s motto and its three IPL titles. Fans can view these stars using coordinates or QR codes provided on official certificates.
KKR will kick off their Tata IPL 2025 campaign against Royal Challengers Bengaluru at Eden Gardens on saturday, 22 March, aiming to add a fourth star to their crest.
MAM
Infosys names Carlos Alcaraz as Global Brand Ambassador
AI-first tech leader partners with seven-time Grand Slam champion to boost tennis analytics and social impact initiatives.
MUMBAI: Infosys has just aced its latest brand move teaming up with tennis sensation Carlos Alcaraz, the youngest player ever to reach world No. 1 and complete a career Grand Slam. The global leader in AI-first business consulting and technology services announced a multi-year partnership welcoming the Spaniard as its Global Brand Ambassador. The collaboration brings together Alcaraz’s relentless drive and on-court brilliance with Infosys’s consistency and cutting-edge AI innovation, celebrating the champion mindset in both sport and business.
Alcaraz, who has lifted seven Grand Slam titles and become the youngest man in history to achieve a career Grand Slam, is celebrated not just for his trophies but for his grit, pursuit of excellence, consistency, and integrity values that mirror Infosys’s own commitment to responsible leadership and amplifying human potential.
In a sport where the gap between champion and challenger can be razor-thin, data and insights often make all the difference. Infosys will leverage its Topaz AI-first platform powered by generative and agentic AI to develop a personalised match analytics and performance application for Alcaraz and his coaching team. This tool aims to sharpen match preparation and in-game strategy with deeper, data-driven insights.
The partnership extends beyond the court. Infosys and the Carlos Alcaraz Foundation will collaborate on tech-for-good initiatives, using technology to create meaningful social impact in communities worldwide.
This move builds on Infosys’s decade-long role as a pioneer in transforming tennis through digital innovation. Its tennis platform has already delivered game-changing insights to players, coaches, and billions of fans globally. Partnering with Alcaraz marks the next exciting chapter in elevating the sport for everyone.
Alcaraz said, “I’m honoured to partner with Infosys, a company I’ve followed closely and admired for how it is transforming tennis through technology. Innovations delivered by them are elevating the sport for everyone players, coaches, and fans alike. At the highest level, it’s often the small details that make the biggest difference. I’m always looking for new ways to improve, and working with Infosys will give me the opportunity to leverage data and AI to gain deeper insights into my game and push my performance to new heights. Beyond the court, I’m also excited to collaborate with Infosys through my foundation, leveraging technology to make a meaningful impact in communities around the world.”
Infosys global chief marketing officer Sumit Virmani added, “We are delighted to welcome Carlos Alcaraz as our Global Brand Ambassador. Carlos embodies the spirit of a new generation that is fearless, agile, and driven to push boundaries in pursuit of excellence. At Infosys, we share this passion for innovation and progress, using technology to amplify human potential and helping our clients achieve extraordinary outcomes. Together with Carlos, we look forward to redefining performance in tennis and inspiring progress both on and off the court.”
In a game where every point counts, Infosys has found the perfect partner to showcase how AI can turn marginal gains into major victories. Whether it’s powering precise rallies on clay or driving smarter business decisions, this alliance promises to serve up plenty of winning moments for tennis fans and enterprises alike. Game, set, and match with a strong dose of AI.
