MAM
PRP secures PR mandate for Texmaco Rail & Engineering Limited
Mumbai: PR Professionals (PRP), has been awarded the public relations mandate for Texmaco Rail & Engineering Limited. This strategic collaboration aims to enhance Texmaco’s brand visibility, corporate communications, and stakeholder engagement both nationally and globally.
Texmaco Rail & Engineering Limited, a listed entity of the Adventz Group, is a key player in India’s railway and infrastructure sector. The company operates across three primary business segments freight cars, infra rail & green energy, and infra electrical. With manufacturing facilities in West Bengal, Gujarat, and Chhattisgarh, Texmaco specialises in rolling stock, locomotive components, hydro-mechanical equipment, bridges, and steel structures. As a manufacturer of freight cars for Indian Railways and international markets, Texmaco has also established strategic alliances with global giants such as Wabtec and Touax.
Texmaco Rail & Engineering Limited chief sustainability, brand & communication officer Indranil Basu stated, “Partnering with PR Professionals marks a crucial step in reinforcing our corporate communications and stakeholder engagement. As we expand our presence in the railway and infrastructure sector, PRP’s expertise will help amplify our brand narrative, increase media visibility, and foster valuable industry collaborations.”
PR Professionals founder & managing director Sarvesh Tiwari stated, “We are delighted to collaborate with Texmaco Rail & Engineering, a name synonymous with engineering excellence and innovation in the railway sector. With India’s railway and infrastructure landscape evolving rapidly, Texmaco’s contributions are more significant than ever. We aim to craft compelling narratives that highlight Texmaco’s role in sustainable rail solutions, cutting-edge technology, and infrastructure development.”
Renowned for its client-centric approach and strategic communication expertise, PR Professionals has built an impressive portfolio in the infrastructure sector. Its clientele includes high-profile organisations such as the National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), Delhi Metro Rail Corporation (DMRC), Uttar Pradesh Metro Rail Corporation (UPMRCL), Patna Metro, Hyderabad Metro, Tata Projects, L&T, Rodic Consultants, Systra, Railtech, CIDCO, and Rapid Metro Gurgaon.
Founded in 2011, PR Professionals has established itself as in branding, public relations, crisis communication, and digital media solutions. With 12 offices across India and six international locations, PRP has successfully managed major mandates across sectors including infrastructure, railways, aviation, and public enterprises. The Texmaco partnership further cements PRP’s standing as the premier communications agency in India’s infrastructure domain.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
