iWorld
Tinder redefines modern dating rules for Women on International Women’s day
MUMBAI: This Women’s day, Tinder unveils her new dating rulebook where modern Indian women prioritize respect, safety, and authenticity over outdated chivalry.
According to a recent in-app survey by Tinder, 51 per cent of young female users believe modern chivalry is about keeping promises and showing consistency, rather than grand romantic gestures. 36 per cent value undivided attention on a date over symbolic acts, while 31 per cent prioritise basic respect for all identities. The traditional expectation of men paying on the first date is fading only 23 per cent see it as essential, with many preferring to split the bill as a sign of equality.
Security remains a top priority, with over half of young female Tinder users in India stating they would unmatch anyone who sends inappropriate messages. Tinder’s AI-powered safety tools, including are you sure? and does this bother you?, are designed to curb unwanted behaviour. Profile authenticity is also key 44 per cent of young women prefer verified profiles, and 53 per cent reject profiles lacking clear photos.
Today’s single women seek genuine connections beyond appearances 47 per cent consider incomplete profiles a red flag, while 37 per cent favour profiles showcasing personality. Originality also matters, with 41 per cent disliking cliché bios and preferring honest self-expression.
Tinder India, communications lead Aditi Shorewal highlights, “Women are reshaping dating norms by prioritising respect, effort, and safety. Tinder continues to evolve, offering features that empower women to date on their own terms, free from outdated expectations.”
With this new rulebook, Tinder is redefining modern dating where equality, security, and meaningful connections come first.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
