MAM
Rise Worldwide to rep Manchester City in India
MUMBAI: Reliance Industries-owned sports management firm Rise Worldwide has secured a stellar signing with Manchester City, forming a formidable partnership that promises to boost the brilliant Blues’ brand in the burgeoning Indian market.
The dazzling deal designates Rise Worldwide as City’s commercial crusaders in India, tasked with tracking down tailor-made tie-ups for the Premiership powerhouse. This partnership presents a perfect platform for Indian brands to capitalise on connecting with the club’s growing galaxy of fans across the subcontinent.
Rise Worldwide, which has firmly footed itself as India’s matchday maestros in sports management, will leverage its local leverage and marketing muscle to help Manchester City score spectacular sponsorships across India’s commercial landscape.
Manchester City, whose trophy cabinet continues to creak under considerable silverware success, has signalled its serious stance on the Indian market through this calculated collaboration.
“Manchester City is one of the biggest clubs in the world, and we are honoured with the opportunity to engage and enable partnerships for them in India,” said Rise Worldwide head Nikhil Bardia. “We aim to identify and engage in long-term partnerships that will drive business growth and contribute to the development of football.”
This pitch-perfect partnership promises to propel both parties forward, with Manchester City gaining greater ground in one of football’s fastest flourishing frontiers, while Rise reinforces its reputation as the premier player in India’s sports business sector.
Football fanatics across the nation will be watching with wonder as this commercial courtship kicks off what could be a long and lucrative liaison between Indian brands and the Etihad outfit.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
