MAM
Rise Worldwide to rep Manchester City in India
MUMBAI: Reliance Industries-owned sports management firm Rise Worldwide has secured a stellar signing with Manchester City, forming a formidable partnership that promises to boost the brilliant Blues’ brand in the burgeoning Indian market.
The dazzling deal designates Rise Worldwide as City’s commercial crusaders in India, tasked with tracking down tailor-made tie-ups for the Premiership powerhouse. This partnership presents a perfect platform for Indian brands to capitalise on connecting with the club’s growing galaxy of fans across the subcontinent.
Rise Worldwide, which has firmly footed itself as India’s matchday maestros in sports management, will leverage its local leverage and marketing muscle to help Manchester City score spectacular sponsorships across India’s commercial landscape.
Manchester City, whose trophy cabinet continues to creak under considerable silverware success, has signalled its serious stance on the Indian market through this calculated collaboration.
“Manchester City is one of the biggest clubs in the world, and we are honoured with the opportunity to engage and enable partnerships for them in India,” said Rise Worldwide head Nikhil Bardia. “We aim to identify and engage in long-term partnerships that will drive business growth and contribute to the development of football.”
This pitch-perfect partnership promises to propel both parties forward, with Manchester City gaining greater ground in one of football’s fastest flourishing frontiers, while Rise reinforces its reputation as the premier player in India’s sports business sector.
Football fanatics across the nation will be watching with wonder as this commercial courtship kicks off what could be a long and lucrative liaison between Indian brands and the Etihad outfit.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
