iWorld
Zee5 Manoranjan Festival returns a month of free blockbusters and fun
MUMBAI: Zee5 is bringing back the much-celebrated Zee5 Manoranjan Festival this March, offering a vast selection of films free of charge. Running from 1 to 30 March 2025, this special initiative aims to delight audiences across India and global markets with an exciting lineup of blockbuster hits, acclaimed dramas, action thrillers, and comedies all without any subscription fee.
This month-long festival marks Zee5’s most significant expansion in the ad-supported streaming space, reinforcing its commitment to making premium entertainment accessible to millions. The initiative enhances Zee5’s position as a pioneer in democratising digital content while strengthening its advertising-driven model.
The Manoranjan Festival will showcase an impressive range of films, including Raksha Bandhan, Haddi, Kisi Ka Bhai Kisi Ki Jaan, Uunchai, Kadak Singh, and Khichdi 2 in Hindi, Vikram and Yanai in Tamil, Super Sharanya and Queen Elizabeth in Malayalam, Babe Bhangra Paunde Ne in Punjabi, and Ghost in Kannada, among others.
A Zee5 spokesperson expressed, “We strive to make high-quality entertainment more accessible to audiences everywhere. The Zee5 Manoranjan Festival reflects our mission to provide premium content at no cost, allowing viewers to enjoy a vibrant mix of films throughout March. This Holi, we invite families to celebrate with unlimited entertainment on Zee5.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
