Ad Campaigns
JioStar launches ‘Yahaan Sab Possible Hai’ campaign for Tata IPL 2025, cricket icons take centre stage
MUMBAI: India’s cricket carnival is back with a bang as JioStar has unveiled its sizzling new campaign for the eighteenth edition of the Tata IPL. The official broadcast partner is pulling out all stops with its provocative new tagline ‘Yahaan Sab Possible Hai,’ promising fans a roller coaster of cricketing drama.
The campaign has hit the ground running with a star-studded lineup featuring the who’s who of Indian cricket. From Chennai’s evergreen mastermind MS Dhoni to Mumbai’s beloved Rohit Sharma, the advertisements have packed more star power than a galaxy.
“At JioStar, we believe in limitless possibilities,” said JioStar marketing head sports Vikram Passi, clearly bowled over by his own creation. “‘Yahaan Sab Possible Hai’ isn’t just a campaign — it’s a tribute to the passion, energy, and dreams that define this tournament. For 18 years, it’s been more than just cricket; it’s been a cultural force, uniting millions and bringing the nation to a standstill. This season, our campaign reflects this reality, ensuring every viewer — wherever they are — feels the power of what’s possible.”
The network has already unleashed three films that have set tongues wagging. ‘Goat vs Yoat’ pits the legendary Dhoni against Rajasthan’s skipper Sanju Samson in a cheeky debate about young sensation Vaibhav Suryavanshi.
“The Tata IPL has consistently been a springboard for talent over the years where we have seen many emerge on the big scene by helping their respective teams to the title. Winning this league is no mean feat but the fact that a teen like Vaibhav can also stake a claim to fame based on sheer talent is the charm of the league,” said Dhoni, for whom screen time is as easy as keeping behind the wickets after so many years of facing the camera.
“While winning the IPL is a dream, what I truly cherish is how the league gives us a chance to showcase our skills,” said Samson, clearly relishing his screen time with the CSK legend.
Mumbai Indians’ stars Rohit Sharma and Hardik Pandya feature in the aptly named ‘MI6 Possible’, a playful nod to the franchise’s quest for a record-extending sixth title. The film cheekily celebrates the camaraderie behind the team’s trophy-laden cabinet.
“Being a part of Mumbai Indians has always been an honour, and this new campaign film is a take on the belief that exists between us in the team and it’s that very spirit that’s helped us become one of the most successful teams in the league. It’s all in good fun, but the focus always is on contributing to the team’s success,” effuses the RoHitman.
“We wear the Mumbai Indians badge with immense pride,” gushed Pandya, who’s taken over the captaincy reins this season.
The third film follows RCB’s poster boy Virat Kohli experiencing cosmic coincidences with the number 18 during a café visit with his manager. The numerical omens have Kohli fans salivating at the prospect that this might – finally – be RCB’s year to lift the elusive trophy.
With half the franchises flaunting new skippers and revamped squads, the tournament promises more twists than a Bollywood blockbuster – fitting, as famed director Nitesh Tiwari of Dangal fame has helmed some of the campaign films.
The Tata IPL 2025 kicks off next month, and if JioStar’s fun campaign is anything to go by, cricket fans are in for an absolute treat. Yahaan sab possible hai, indeed!
To watch the MS Dhoni-Sanju Samson film click here
To watch the Rohit Sharma, Hardik Pandya and Suryakumar Yadav film click here
To watch the Virat Kohli film, click here
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
