Brands
Bergner & Shoppers Stop cook up a storm, stir the pot with Hitech Giro X
MUMBAI: Let’s be honest, the only thing worse than burnt toast is pretending burnt toast is a culinary masterpiece. Luckily, Bergner and Shoppers Stop have joined forces with culinary superstar chef Vikas Khanna to rescue home chefs everywhere from kitchen disasters. Launching the ultra-advanced Hitech Giro X cookware, they’ve set out to turn amateur cooks into kitchen wizards—minus the magic wand (though we wouldn’t mind that either).
In an exclusive event at HomeStop, Mumbai, Michelin Star chef Vikas Khanna unveiled Bergner India’s new cookware range, Hitech Giro X. This collection isn’t just cookware—it’s a ticket to culinary nirvana. Featuring cutting-edge Tri-Ply construction and Ceratech ceramic coating, the Giro X range guarantees even heat distribution, minimal oil use, and healthier meals, all while looking sleek enough to impress even your judgmental aunt Meena.
“Exceptional cookware is the foundation of great cooking. Bergner India is dedicated to advancements that make cooking healthier, more accessible, and more pleasurable. Hitech Giro X exemplifies this, offering a seamless cooking experience through its durable, efficient, and thoughtfully designed features. We’re excited to partner with Shoppers Stop to bring this innovative cookware to Indian kitchens,” said Bergner India MD Umesh Guptaa.
Khanna wasn’t shy about his enthusiasm either, stating, “In my line of work, I’ve learned that the quality of your cookware matters just as much as the quality of your ingredients. The Hitech Giro X makes cooking healthier, faster, and more enjoyable for anyone who loves spending time in the kitchen. It’s a privilege to be involved in this launch with Shoppers Stop and Bergner India. This range is a real game-changer, and I think everyone should see it for themselves at HomeStop.”
Shoppers Stop MD & CEO Kavindra Mishra shared, “At Shoppers Stop, we are committed to bringing the best in lifestyle and home innovation to our customers. Hitech Giro X aligns perfectly with our vision of blending cutting-edge technology with everyday convenience. Through this partnership with Bergner India and Michelin Star Chef Vikas Khanna, we aim to redefine modern home cooking.”
The launch featured an exclusive masterclass where Chef Khanna demonstrated the capabilities of Hitech Giro X, showing off its tri-ply technology and exceptional cooking performance. Attendees, mainly Shoppers Stop First Citizen cardholders, were left both inspired and ready to tackle cooking challenges head-on.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
