Gaming
Cooler Master and EliteHubs unleash Shark X PC to make waves in gaming
MUMBAI: The apex predator of gaming PCs has arrived! Cooler Master, in partnership with EliteHubs, has launched the Shark X PC, a high-performance machine designed for gamers, creators, and tech enthusiasts. Engineered for next-level speed and power, the Shark X blends cutting-edge performance with an aerodynamic chassis inspired by nature’s fiercest hunter.
Exclusively available through EliteHubs’ website and offline stores, the Shark X PC is designed to be more than just a gaming rig, it’s a statement of precision engineering and design brilliance. Featuring aggressive curves, premium materials, and superior cooling, it ensures peak performance without compromise.
At its core, the Shark X III is a powerhouse built for gaming, streaming, and content creation, featuring an AMD Ryzen 9 9900X processor, an Asus Prime GeForce RTX 5080 GPU, 64GB DDR5 RAM, and a 2TB NVMe SSD. The lineup offers three performance-packed variants the Shark X III priced at Rs 6,64,293, the Shark X II at Rs 5,85,741, and the Shark X I at Rs 5,33,439, each delivering top-tier speed, efficiency, and cutting-edge technology.
To celebrate the launch, EliteHubs hosted an exclusive Shark X Gaming Tournament at its flagship Mumbai store on March 23, 2025. Gamers battled it out in an intense 1v1 VALORANT face-off, with the winner taking home exclusive EliteHubs merchandise. The underwater-themed arena, complete with a custom-built shark cage showcasing the Shark X, added to the high-energy atmosphere.
Cooler Master South Asia head Sanket Naik added, “The Shark X PC is a true testament to Cooler Master’s relentless pursuit of innovation. This launch, in partnership with EliteHubs, brings a unique fusion of cutting-edge performance and bold design to the Indian market. EliteHubs has been a key player in delivering top-tier gaming experiences, and their expertise in custom PC builds perfectly complements our vision for high-performance gaming. Together, we are bringing a product that stands out both in power and aesthetics. Built for gamers and enthusiasts, the Shark X delivers not just exceptional performance but also a statement piece that reflects passion and individuality.”
Speaking on the launch of the Shark X PC, EliteHubs CEO Jai Desai said “At EliteHubs, we have always been at the forefront of delivering high-performance custom PC solutions tailored for gamers, editors, professionals, workstations & more. Our collaboration with Cooler Master on the Shark X PC is a testament to our shared commitment to bringing innovative solutions to India. Cooler Master’s innovation, combined with our expertise in custom PC builds, brings a product that not only excels in power but also makes a bold statement. We are excited to bring this unique experience to the Indian gaming community and redefine what’s possible in high-end PC gaming.”
With India’s gaming hardware market projected to hit 5.96 billion dollars in 2025 and grow at a 7.10 per cent CAGR till 2030, the launch of the Shark X PC couldn’t be better timed. The gaming accessories market alone is set to reach 525.1 million dollars by 2030, reflecting a nationwide surge in high-performance gaming solutions.
Gaming
MTG gaming chief Benninghoff joins NODWIN board as esports firm primes for IPO
The Gurugram-based esports firm is pursuing a public listing, has returned to profitability and is growing revenues by 42 per cent
GURUGRAM: NODWIN Gaming is moving fast. The Gurugram-based gaming and esports company has launched a pre-IPO fundraising round, appointed UBS as lead adviser for both the round and a subsequent public listing, and landed a heavyweight board director, all in one go.
The new board member is Arnd Benninghoff, executive vice president of gaming at Stockholm-listed Modern Times Group (MTG), who has overseen the group’s strategic investments and portfolio growth since 2014. He is no stranger to building things: Benninghoff has founded and built fifteen companies, served as chief digital officer at ProSiebenSat.1 Media AG, managing director of SevenVentures, and chief executive of Holtzbrinck eLAB. He began his career as a journalist at Deutsche Presse Agentur and various TV networks, holds a Diplom-Kaufmann in business and administration from the University of Münster, and previously sat on the board of Edgeware AB.
The numbers back the ambition
NODWIN is not pitching a story without substance. The company has returned to EBITDA profitability and posted a 42 per cent year-on-year revenue surge, reaching $58.5m in the first nine months of FY2026. The pre-IPO round will combine a primary issuance to fund global expansion through organic growth and acquisitions, alongside a secondary sale to give existing shareholders some liquidity.
Akshat Rathee, co-founder and managing director of NODWIN Gaming, said Benninghoff understands “the entire lifecycle of the gaming and media ecosystem, from the boots-on-the-ground reality of building startups to the strategic complexity of managing multi-billion dollar global portfolios.”
Benninghoff, for his part, said the company “sits at the intersection of sports, entertainment, and technology, making it one of the most exciting players in the global gaming landscape today.”
A portfolio built for the global south
Founded in 2014 by Rathee and Gautam Virk, NODWIN has quietly assembled one of the more compelling esports portfolios outside the Western hemisphere. Its properties include DreamHack India and Comic Con India, and it recently acquired StarLadder, the Ukraine-based tournament organiser behind premier events in CS:GO and Dota 2. The company also serves as a long-term strategic marketing partner for the Evolution Championship Series (EVO), the world’s most prominent fighting game tournament, helping push it into new geographies.
Its geographic focus spans South Asia, Central Asia, Southeast Asia, the Middle East and Africa. Backers include Nazara Technologies, KRAFTON, Sony Group Corporation, JetSynthesys, and the founders’ investment vehicle Good Game Investments.
What comes next
With UBS running the books, a board freshly reinforced with European media and gaming expertise, and revenue heading in the right direction, NODWIN is laying the groundwork deliberately. The esports industry has burned investors before with big promises and thin margins. NODWIN’s return to profitability, combined with a real portfolio of owned intellectual properties across gaming, music and youth culture, gives it a more credible runway than most. The IPO clock is now ticking.
