MAM
Booze behemoth ABD revamps top brass
MUMBAI; Allied Blenders and Distillers Limited (ABD), India’s prominent liquor company, has announced three significant management changes to strengthen its leadership team.
The company has re-appointed Resham Chhabria J Hemdev as vice chairperson for another three-year term. The Wharton-educated executive, who first joined as executive director in June 2021, brings her experience in consumer marketing to connect with younger consumers. As the daughter of chairman Kishore Chhabria and co-chairperson Bina K. Chhabria, she combines family business understanding with formal training from Harvard Business School and the University of Mumbai.
Simultaneously, master blender Arun Barik has been re-appointed as executive director for three more years. A veteran with 32 years in the spirits industry, Barik has crafted blends for numerous brands throughout his career at Shaw & Wallace, Seagram-Pernod Ricard and Mason and Summers before joining ABD in 2009. His technical expertise has been instrumental in product development and quality control.
Completing the leadership changes, Bikram Basu has stepped down as chief innovation and strategy officer to take up the managing director position at ABD Maestro Pvt Ltd—a subsidiary of the parent company—in what appears to be a strategic internal promotion.
Industry observers suggest these moves are part of ABD’s strategy to maintain competitiveness in India’s evolving alcohol market, where established brands compete with new entrants for market share in a country with growing premium spirits consumption.
All announcements were made on 31 March 2025, following approval from the company’s board of directors, with the executive appointments subject to shareholder approval.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
