iWorld
KKR serves up Knight Bite a tasty blend of cricket, fun and food
MUMBAI: Kolkata Knight Riders (KKR) are adding a dash of flavour to fan engagement with Knight Bite, a unique digital series that blends cricket, camaraderie, and cooking.
Partnering with TTK Prestige, KKR has kicked off Let’sgetcooking with Knight Bite a five-episode series that takes fans beyond the pitch and into the kitchen. Hosted by celebrity chef Kunal Kapur, the show features KKR players cooking, chatting, and competing in fun kitchen challenges, offering an exclusive glimpse into their personalities beyond cricket.
Knight Riders Sports group chief marketing officer Binda Dey shared the inspiration behind the initiative, “Our partnership with TTK Prestige is more than just a collaboration it’s a celebration of Indian culture and the shared passions that unite our fans beyond cricket. Through our research, we found that beyond their love for the game and KKR, our fans are deeply passionate about food and fitness. This insight led us to introduce two new IPs that offer fresh, meaningful ways to connect with them. Knight Bite is the first of these initiatives, and we are thrilled to bring it to life with TTK Prestige. It’s more than just a series it’s a way to showcase our players’ personalities beyond the field while celebrating something that brings us all together: the love of food.”
TTK Prestige MD & CEO Venkatesh Vijayaraghavan said, “Cricket and food have a way of bringing people together, and Knight Bite is a perfect fusion of both. At TTK Prestige, we’ve been a part of Indian kitchens for decades, making cooking effortless and enjoyable for generations. This collaboration with KKR allows us to reimagine the kitchen as a space of fun, energy, and shared experiences just like the game itself. Watching players step off the field and into the kitchen, taking on challenges with camaraderie and humour, makes this series truly special, and we’re thrilled to be a part of it.”
With Knight Bite, KKR isn’t just serving up a digital series they’re building an immersive fan experience. Over the next year, the initiative will expand into special events, interactive workshops, and exclusive merchandise, making it a year-long celebration of cricket and cuisine.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
