Brands
Madame expands in J&K with exclusive brand outlet at Srinagar airport
MUMBAI: Madame, has launched its latest Exclusive Brand Outlet (EBO) at Srinagar International Airport, further strengthening its footprint in Jammu & Kashmir. Located at AAI Terminal 1, first floor, this stylish new store joins Madame’s existing city outlets, bringing travel-friendly fashion to jet-setting customers.
Designed for modern travellers, the store showcases a curated selection of apparel and accessories, including trendy shackets, jackets, shirts, cardigans, sling bags, perfumes, and stoles. With this launch, Madame extends its successful airport retail presence, following stores at Mumbai and Pune airports.
Jain Amar executive director Akhil Jain stated, “The opening of our store at Srinagar airport is a significant milestone in our journey to enhance the travel retail experience. With a unique mix of stylish apparel and accessories, we aim to provide travellers with convenient and fashionable choices on the go.”
Madame is rolling out exclusive time-sensitive promotions aligned with flight schedules, offering instant gratification to shoppers in the fast-paced airport retail environment.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
