MAM
Jain Amar stitches a new chapter with Akhil Jain as MD & CEO
MUMBAI: In the fast-paced world of fashion, it takes more than just good tailoring to survive—it takes a visionary with the swagger of a brand builder and the precision of a CFO. Jain Amar, the powerhouse behind Madame, Camla Barcelona, and Msecret, just handed the reins to one such sharp dresser: Akhil Jain. As of April 2025, he takes over as MD & CEO.
And this isn’t a ceremonial title change tucked into an HR memo. It’s a strategic style reboot. The announcement came hot off the ramp at the Jain Amar Leadership Summit 2025, attended by the top 25 leaders including board members and HODs. The agenda? Growth, governance, and getting IPO-ready by 2027. No pressure.
Akhil is no rookie parachuted in for optics. A scion of the promoter family and a NIFT alum with an executive toolkit from IIM-A and Harvard, he’s been grinding across the brand’s verticals for over 20 years. Until now, he served as executive director, overseeing brand strategy, tech integration and retail reinvention—basically turning buzzwords into bottom lines.
In his new role, Akhil is tasked with driving growth across online and offline channels, creating a unified brand voice, and embedding DAR (Decision-Action-Responsibility) frameworks across operations. Oh, and let’s not forget tighter budget controls and investing in people power.
“This is not just a new role—it’s a new rhythm. We’re moving from isolated departments to a single unified movement. I believe Jain Amar’s next era will be defined by how well we align people, process, and purpose. I’m grateful for the trust placed in me and excited to lead this extraordinary team into the future,” said Akhil.
The board, for its part, seems anything but nervous. Instead, they called Akhil’s elevation “timely”, especially in a landscape where fashion brands are juggling digital disruption, fickle consumer behaviour, and the existential crisis known as AI.
With an IPO on the horizon and a generational leader at the wheel, Jain Amar is clearly done playing dress-up. Now, it’s game on.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
