Brands
Rising star soars to Dove at Unilever
MUMBAI: Prerna Gursahani has slathered herself in corporate success, landing the coveted role of global brand manager for Dove at consumer goods behemoth Hindustan Unilever.
After three years of keeping skin supple as global assistant brand manager for Vaseline, Gursahani has been promoted to oversee the company’s flagship beauty brand, which has made its name championing real beauty and body positivity.
The polished executive is no stranger to Unilever’s corridors of power. Her relationship with the Anglo-Dutch giant began in 2013 when she cut her teeth as a brand assistant in the company’s laundry category, focusing on water and “disruptive innovation”—presumably more than just adding an extra rinse cycle.
Following a brief dalliance with the brewing industry at White Owl Brewery and a stint as account manager at advertising agency J. Walter Thompson Worldwide, Gursahani returned to Hindustan Unilever in 2019 as assistant manager sustainability, before smoothly transitioning to the Vaseline team in 2022.
In addition to her corporate exploits, the ambitious brand whiz serves as an ambassador for One Young World, having initially joined as a delegate in 2020. The global forum for young leaders evidently spotted her potential early on.
Commenting on her LinkedIn page, Gursahani gushed that she was “thrilled” about her new appointment, adding that she was “excited to be part of a brand that champions real beauty and strives to create a world where everyone feels seen, valued, and confident”—a sentiment that will surely wash well with Dove’s marketing ethos.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
