Brands
Tecsox drops Rockstar party speaker with big sound at just Rs 1,999
MUMBAI: Tecsox has turned up the volume with the launch of its Rockstar series party speaker, an affordable yet feature-rich audio device priced at just Rs 1,999. Designed for the new wave of content creators, party enthusiasts, and karaoke lovers, the speaker promises premium performance without breaking the bank.
With 40W of powerful sound, deep bass, and crystal-clear audio, the Rockstar speaker offers an immersive listening experience. Whether it’s a poolside gathering or a late-night jam session, its six hour battery life, Bluetooth, AUX, USB and TWS support, and rugged portable design make it a versatile choice for all occasions.
Adding to the party-ready appeal is dynamic RGB lighting and IPX-rated splash resistance, making it ideal for both indoor and outdoor events. The speaker also comes karaoke-ready, complete with microphone and remote, giving users the chance to belt out their favourite tunes effortlessly.
Tecsox founder & CEO Puneet Gulati shared, “The Rockstar series is our shout-out to every music lover who’s ever wanted to own the stage. We’ve packed top-tier features into an accessible device that brings fun, energy, and performance wherever it goes.”
From casual listeners to aspiring performers, the Rockstar series caters to a range of audio needs, combining style with substance. The speaker is now available on the Tecsox official website and across major e-commerce platforms at its special launch price.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
